# Touch-Activated Fabric Sprays Febreze Touch Provides Refreshment Long After It is Sprayed By Laura McQuarrie | Published 2021-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/febreze-touch References: [businesswire](https://www.businesswire.com/news/home/20210819005055/en/Febreze-Reinvents-Fabric-Freshness-with-New-Febreze-Touch-Technology) & [febreze](https://www.febreze.com/en-us/products/fresh-scent-touch-fabric-spray) [Febreze Touch](https://www.trendhunter.com/trends/febreze-unstopables-touch-fabric) technology is described as "scratch ‘n' sniff, taken to the next level," since it taps into the power of touch-activated scent technology to provide instant refreshment and scents that last long after being sprayed. Febreze Touch stores scent in fabrics so that with every touch, up to 100 times, a burst of fresh scent is released. The Febreze Unstopables Touch Fabric Sprays translate "the [long-lasting scent experience](https://www.trendhunter.com/trends/unstopables) of products like Febreze Plugs and Small Spaces to an instant-action [fabric refresher spray](https://www.trendhunter.com/trends/bounce-intense), resulting in freshness that can be experienced over and over again on surfaces throughout the home." The first-of-its-kind formula can be found in several touch 'n' sniff scents, including Paradise and Fresh. These touch-activated sprays can be used on a variety of soft household surfaces, including tough-to-wash carpets, upholstery and gym bags. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 27% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Touch-activated Scent Technology:** Opportunity for companies to develop new products that harness the power of touch-activated scent technology, which could enhance customer experiences and potentially disrupt the air freshener industry. - **Instant-action Fabric Refreshers:** Creating instant-action fabric refreshers could be a new trend, as it taps into the need for quick fixes for household odors and promotes longer lasting freshness on various surfaces. - **Long-lasting Scent Experiences:** Developing products that provide long-lasting scent experiences, which could disrupt traditional air fresheners that require constant application. ### Where This Applies - **Air Fresheners:** Opportunities to innovate the scent experience of air fresheners through touch-activated technology and longer-lasting formulas. - **Home Cleaning Products:** Potential for creating new instant-action fabric refreshers, which could add a new category to the home cleaning product market. - **Textile Industry:** New touch-activated fabric sprays could potentially disrupt the textile industry as fabrics can store scents and release them with touch. ## Related on Trend Hunter - [At-Home Fragrance Boosters](https://www.trendhunter.com/trends/scent-booster.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Smart Scent Diffusers](https://www.trendhunter.com/trends/airia-by-febreze.md) - [Antimicrobial Fabric Sprays](https://www.trendhunter.com/trends/febreze-fabric-antimicrobial.md) - [Alpine Fabric Sprays](https://www.trendhunter.com/trends/2023-scent-of-the-year.md) - [Luxe Laundry Scent Boosters](https://www.trendhunter.com/trends/unstopables-unlimited-collection.md) - [All-Around Fragrance Mists](https://www.trendhunter.com/trends/touchlands-power-essence.md) - [Limited-Edition Laundry Scents](https://www.trendhunter.com/trends/unstopables.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md)