# Transforming Vehicle Ads The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones By Meghan Young | Published 2012-05-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/febreze-car-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/febreze-pizza-car-garbage-truck/) & [ogilvy](http://www.ogilvy.com/) Not to be confused with 'Transformers,' the [Febreze](https://www.trendhunter.com/trends/febreze-carstrology) Car campaign centers around transforming vehicles. Instead of changing into robotic semblances of humans, these cars morph from smelly transporters such as a garbage truck into a regular family sedans. By doing so, it shows that the once garbage smelling car has gained back its original scent--if not a better one. The Febreze Car campaign was conceived and executed by Puerto Rico-based ad agency DLC / [Ogilvy](https://www.trendhunter.com/trends/audi-handbook-novels). Art directed by Jennifer Zierenberg and Francis Fernández with creative direction by Rafael Sepúlveda, the ad campaign is rather simple aside from the [stages of transformations each car undergoes](https://www.trendhunter.com/trends/he-got-money) from the top of the poster to the bottom. It is a fun and youthful campaign. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Transforming Vehicles:** The concept of transforming vehicles for advertising purposes. - **Scent Marketing:** The utilization of scent for marketing campaigns. - **Immersive Advertising:** The use of interactive advertising to create an immersive experience for consumers. ### Who This Affects Most - **Automotive:** Opportunity for car manufacturers to partner with brands and transform their vehicles for advertising purposes. - **Consumer Goods:** Potential for companies to incorporate scent marketing into their advertising campaigns. - **Advertising:** Disruptive innovation opportunity for advertising agencies to create immersive and interactive campaigns that grab consumer attention. ## Related on Trend Hunter - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Astrological Auto Air Fresheners](https://www.trendhunter.com/trends/febreze-carstrology.md)