# Content Creator Chocolate Bars Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification By Laura McQuarrie | Published 2022-01-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/feastables References: [prnewswire](https://www.prnewswire.com/news-releases/mrbeast-launches-better-for-you-snacking-brand-feastables-301471133.html) & [feastables](https://feastables.com/)  Philanthropist and [YouTube](https://www.trendhunter.com/trends/underfunded-school) content creator Jimmy Donaldson, better known as MrBeast, newly launched Feastables as a "better-for-you snacking brand rooted in gamified experiences." The brand's debut product is the [MrBeast Bar](https://www.trendhunter.com/trends/mrbeast-1) and it takes the form of a gluten-free treat that's made with a base of simple ingredients like organic cocoa. The bar is being introduced to the world in a trio of flavors: Original Chocolate, Almond Chocolate and Quinoa Crunch Chocolate. True to MrBeast's style, Feastables will be holding sweepstakes totaling over $1M dollars in prizes and offers, and 10 grand prize winners will be selected to compete for their chance to win MrBeast's [Chocolate Factory](https://www.trendhunter.com/trends/chocolate-date-bark). Plenty of other great prizes will be up for grabs, including Teslas, Artesian Builds gaming computers, a lifetime of chocolate from Gopuff and more cash prizes. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 83% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Gamified Snacking:** Gamification adds new excitement to the snack industry, providing opportunities for brands to increase engagement and loyalty. - **Better-for-you Treats:** Consumer demands for healthier snacks create opportunities for companies to innovate and develop products that cater to this trend. - **Celebrity-endorsed Products:** Partnerships with popular online personalities create new avenues for product marketing and can enhance a brand's reputation and visibility. ### Sectors Adopting This - **Snack Industry:** The snacking industry can leverage gamification to create a unique and engaging experience for their customers, which could lead to increased sales and brand loyalty. - **Health Food Industry:** The demand for healthier snack options creates opportunities for companies to create products that cater to this trend, providing healthier and more satisfying options for customers. - **Influencer Marketing Industry:** Celebrity-endorsed products offer companies the chance to tap into a new audience and increase their brand visibility, developing partnerships that benefit both the influencer and the brand. ## Related on Trend Hunter - [Grass-Fed Beef Jerkies](https://www.trendhunter.com/trends/mrbeast-1.md) - [Vlogger-Themed Meal Boxes](https://www.trendhunter.com/trends/mrbeast-box-meal.md) - [Gen Alpha Meat Snacks](https://www.trendhunter.com/trends/mrbeast-partners.md) - [Madagascar-Sourced Ingredient Chocolates](https://www.trendhunter.com/trends/smallbatch-chocolate-bars.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md) - [Healthcare Professional Candy Bars](https://www.trendhunter.com/trends/zeke-bar.md) - [Musician-Inspired Snack Bars](https://www.trendhunter.com/trends/chocolate-mrazberry.md) - [Accessible Dubai-Style Chocolates](https://www.trendhunter.com/trends/dubaistyle-chocolate-bar.md) - [High-Cocoa Dark Chocolate Bars](https://www.trendhunter.com/trends/fatso-dark-chocolate-bars.md)