# Inclusive Eyeshadow Brushes 'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments By Laura McQuarrie | Published 2021-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/feast-your-eyes References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/There_are_now_a_line_of_eye_makeup_brushes_specifically_designed_for_blind_people/173697) & [kohlkreatives](https://www.kohlkreatives.com/shop/feast-your-eyes-collection-6-piece-kit) Inclusive beauty tool brand [Kohl Kreatives](https://www.trendhunter.com/trends/quickie-stickies-sunless) created a collection of [eyeshadow brushes](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes) called Feast Your Eyes that were specifically developed for makeup lovers with motor disabilities or visual impairment. Kohl Kreatives worked closely with the [Royal National Institute of Blind People](https://www.trendhunter.com/trends/christmas-food-magazine) to ensure the brushes are truly user-friendly in design. The accessibility focused makeup tools set themselves apart with a non-rolling cuboid shape so that they'll stay in place when set out on a flat surface. The brushes are also equipped with braille stickers and the product packaging also helps to connect consumers to an audio guide via a QR code. The six-piece Feast Your Eyes collection shares certified vegan and cruelty-free brushes with soft, synthetic fibers. There are numbered styles so that it's easy to tell the detail brush apart from the angled brush, and others. Image Credit: Kohl Kreatives ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Beauty Tools:** Creating beauty tools for individuals with disabilities or impairments is a growing trend, with opportunities for disruptive innovation in the design and functionality of these tools. - **Non-rolling Makeup Brushes:** Designing beauty tools that are stable on flat surfaces can be a new market for innovation and differentiation. - **QR Code Integrated Packaging:** Integrating QR codes in beauty product packaging to provide audio guides or tutorials is a trend that can create opportunities for engagement and customer experience. ### Sectors Adopting This - **Beauty Products:** Inclusive beauty tools are a disruptive innovation opportunity that can cater to the needs of individuals with disabilities and impairments. - **Assistive Technology:** New technological advancements in assistive devices can inspire further innovation in the design of inclusive beauty tools that cater to the needs of people with disabilities. - **Accessibility:** The trend of creating accessible products can open up opportunities for innovation in various industries beyond the beauty industry. ## Related on Trend Hunter - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Accessibility Beauty Bundles](https://www.trendhunter.com/trends/beauty-for-every-eye.md) - [Inclusive Premium Haircare](https://www.trendhunter.com/trends/sisterwould.md) - [Assistive Beauty Systems](https://www.trendhunter.com/trends/loreal-sync.md) - [Adaptive Makeup Accessories](https://www.trendhunter.com/trends/adaptive-makeup-accessories.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Accessibility-Enhancing Beauty Packaging](https://www.trendhunter.com/trends/inclusive-accessories.md)