# Sugar Spread Packaging Updates Fearne & Rosie Taps Bun Studio for its New Tesco Packaging Designs By Kanesa D | Published 2024-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fearne-and-rosie References: [packagingnews](https://www.packagingnews.co.uk/design/new-packs/fearne-rosie-reveals-new-packaging-design-listing-with-tesco-17-09-2024) & [fearneandrosie](https://fearneandrosie.co.uk/)  [Fearne & Rosie](https://www.trendhunter.com/trends/mango-preserve) has recruited Bun Studio to help [redesign the packaging](https://www.trendhunter.com/trends/thoughtful-packaging) for the brand's iconic sugar spread line. This strategic redesign is centered around elevating the product's visual appeal to stand out more on shelves while capturing the brand's original, whimsical essence. The revamped packaging reflects a higher-end aesthetic and reinforces the brand's commitment to quality. The brand focused on creating soft textures and [playful illustrations](https://www.trendhunter.com/trends/frubes-relaunch) to spark a sense of comfort among shoppers. “In order to become the market leader in jams, we need to broaden our appeal and become more mainstream, offering an accessible, premium alternative. Our dream is to one day become the UK’s most loved and trusted family brand,” said Rachel Kettlewell, founder of Fearne & Rosie. Image Credit: Fearne & Rosie ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 15% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **High-end Aesthetic Redesigns:** Brands are elevating product packaging to a luxurious standard to attract premium market segments. - **Whimsical Branding:** Employing playful illustrations in packaging design is growing in popularity to evoke a sense of comfort and approachability. - **Market Position Shifts:** Companies are redesigning their product presentations to transition from niche to mainstream markets, appealing to a broader consumer base. ### Who This Affects Most - **Food and Beverage:** The incorporation of high-end visual elements on food packaging is increasingly influencing consumer purchasing decisions. - **Packaging Design:** Using whimsical and comfort-evoking designs in product packaging is becoming a key tactic for driving brand loyalty and differentiation. - **Retail:** Innovative packaging redesigns are an emerging trend to enhance shelf presence and capture consumer attention in competitive retail environments. ## Related on Trend Hunter - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Retro-Inspired Frozen Fruit Packs](https://www.trendhunter.com/trends/Froot-Pops.md) - [Refreshed Jam Packaging Redesign](https://www.trendhunter.com/trends/smuckers-fruit-spreads.md) - [Indulgent Cosmetic Packaging](https://www.trendhunter.com/trends/sugar-rush-packaging.md) - [Nutritious Mango Preserve Condiments](https://www.trendhunter.com/trends/mango-preserve.md) - [Branded Packaging Accessories](https://www.trendhunter.com/trends/Bettier-Than-Ever.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md)