# Iconic 90s Fashion Editorials This New Fear of God Editorial Takes Cues from 'Grunge & Glory' By Riley von Niessen | Published 2017-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fear-of-god-editorial References: [hypebae](https://hypebae.com/2017/7/fear-of-god-jerry-lorenzo-fifth-collection-editorial) & [fearofgod](https://fearofgod.com/?fsd) Jerry Lorenzo recently launched a new Fear of God editorial, which was reportedly inspired by the 1992 'Grunge & Glory' campaign from [Vogue](https://www.trendhunter.com/trends/forever-care), which was lensed in Malibu, California. Like the original, the new Fear of God editorial takes its audience back to the warm setting, which is full of yellow grassy hills and thick foliage in the background. Often pictured in the shots in a retro couch, a chair with elaborate wooden engravings, and a simplistic picnic table, which function as the muses' props. Spotlighted in the vintage Vogue-inspired Fear of God Editorial are oversized jackets and blazers, plaid pants and shirts, distressed denim shorts, athletic tank tops, and much more. In addition to the designer brand's apparel and footwear, the shots also show [vintage tees](https://www.trendhunter.com/trends/freaks-store-1) that were sourced from Lorenzo's personal collection. Image Credit: Pierre Toussaint ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 100% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **90s Fashion Revival:** Fashion brands can tap into the nostalgia of the 90s by incorporating retro designs and styles into their collections. - **Editorial Reinterpretation:** Brands can draw inspiration from iconic fashion editorials of the past and create modern interpretations that resonate with consumers today. - **Vintage-inspired Fashion:** There is a growing demand for fashion pieces that capture the essence of past eras, such as the 90s, offering opportunities for brands to create vintage-inspired collections. ### Where This Applies - **Fashion:** Fashion brands can leverage the 90s fashion revival trend to create innovative designs and attract a nostalgic consumer base. - **Publishing:** Publishing companies can collaborate with fashion brands to recreate and reimagine iconic fashion editorials, creating engaging content for their readers. - **Vintage Clothing:** The demand for vintage-inspired fashion opens up opportunities for vintage clothing stores to curate collections that cater to the nostalgia and style preferences of consumers. ## Related on Trend Hunter - [Minimal Fall-Ready Luxe Streetwear](https://www.trendhunter.com/trends/fear-of-god-3.md) - [Oversized Winter Fashion Collections](https://www.trendhunter.com/trends/american-symphony.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Elevated Modern Womenswear Debut](https://www.trendhunter.com/trends/collection-nine.md) - [Minimal Court Collections](https://www.trendhunter.com/trends/adidas-fear-of-god-athletics-fw25-line.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md)