# Daredevil Renovations Totalgaz Ads Illustrate Extreme Home Renos By Vincent Salera | Published 2009-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fear-factor-installations-totalgaz-ads-shows-how-easy-their-product-is-to-i References: [coloribus](http://www.coloribus.com/paedia/prints/2009/03/25/298222/) These ads for Totalgaz are an absolute hoot! The tagline for the campaign reads, “Otherwise, it would be too easy to install.” The accompanying images for the three print ads feature a man ready to jump onto a trapeze over a floor covered with cacti, a blindfolded man walking onto a marble-filled floor and a man tied to a ceiling fan. What a great original concept and sense of humor. The ads were created by advertising agency CLM BBDO, Boulogne Billancourt, France with creative direction by Gilles Fichteberg, Jean-François Sacco and Sophian Bouadjera. The copy was written by Laurent Laporte. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 18% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Extreme Advertising:** This trend involves creating unconventional and daring advertising campaigns that grab attention and engage audiences. - **Humor in Marketing:** This trend focuses on using humor as a key element in marketing strategies to connect with consumers and create memorable experiences. - **Creative Conceptualization:** This trend emphasizes the importance of originality and creativity in advertising campaigns to stand out in a crowded marketplace. ### Sectors Adopting This - **Advertising and Marketing:** This industry can leverage extreme advertising techniques to capture consumer attention and increase brand awareness. - **Entertainment and Media:** This industry can incorporate humor in marketing campaigns to engage audiences and build strong brand loyalty. - **Creative Services:** This industry can develop creative concepts and ideas that push boundaries and deliver innovative marketing solutions to clients. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)