# Sweaty Somber Editorials The F*cking Young! 'A Mad Man' Photoshoot Stars Male Model Malthe Madsen By Meghan Young | Published 2014-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fcking-young-a-mad-man References: [hypebeast](http://hypebeast.com/2014/5/) & [fuckingyoung.es](http://fuckingyoung.es/mad-man/) The F*cking Young! 'A Mad Man' editorial showcases a range of casually dapper looks that could be likened to the [men's wardrobes](https://www.trendhunter.com/trends/vintage-styles) in 'Mad Men.' Yet the looks are much more modern than retro. Not to mention that the tousled bangs are far removed from the carefully slicked back hairdos featured in every episode of the hit AMC television show. Shot by photographer Lara Gilberto, the F*cking Young! 'A Mad Man' editorial is an online exclusive. It stars male model Malthe Madsen of Premium Models Paris. Although well put-together, it almost looks as though he ran to the photoshoot. His cheeks are flushed and skin is dewy. Stylist Benoit Martinengo clad him in pieces from [Burberry](https://www.trendhunter.com/trends/london-commute), [Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), Paul Smith, Juun J, Acne, Dries Van Noten and more ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 77% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Casually Dapper Looks:** Opportunity for innovative fashion brands to create modern menswear inspired by the classic 'Mad Men' style. - **Tousled Bangs:** Opportunity for hair care products and salons to capitalize on the trend of relaxed, messy hairstyles. - **Online Exclusives:** Opportunity for online fashion platforms to showcase exclusive editorial content and drive engagement. ### Sectors Adopting This - **Fashion Brands:** Opportunity for fashion brands to create and market modern menswear inspired by the classic 'Mad Men' style. - **Hair Care Products:** Opportunity for hair care product companies to develop products for achieving and maintaining tousled, relaxed hairstyles. - **Online Fashion Platforms:** Opportunity for online fashion platforms to curate and showcase exclusive editorial content to attract and engage audiences. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)