# Activist Lipstick Launches LipSlut's "F*ck Hollywood" Shade Supports Sexual Assault Survivors By Ell Smith | Published 2018-01-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fck-hollywood References: [teenvogue](https://www.teenvogue.com/story/lipslut-fuck-hollywood-lipstick-donates-to-anti-sexual-assault-organizations) & [lipslut](https://www.lipslut.com/) Last week's Golden Globes furthered the conversation regarding sexual misconduct in [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks), inspiring the company LipSlut to release a [matte red lipstick](https://www.trendhunter.com/trends/matte-lip-tint) dubbed "F*ck Hollywood." The chosen color of blood red serves as a symbolic move from the brand, as it was inspired by Elizabeth Arden’s "Red Door" lipstick -- a bright red hue that was supplied to women during the suffragette movement. More than just a feminist statement, this lipstick promises to donate [100% of its proceeds](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty) to "organizations that support survivors of sexual assault." Buyers of the lipstick will be able to vote on which charity the proceeds will be donated to, with a list that includes: "Better Brave, Equal Rights Advocates, Futures Without Violence, National Alliance to End Sexual Violence (NAESV), National Women’s Law Center, NO MORE, Rape, Abuse, and Incest National Network and TIME’S UP Legal Defense Fund." ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Feminist Activism:** Disruptive innovation opportunity: Creating products and campaigns that empower and support women's rights movements. - **Cause-driven Consumerism:** Disruptive innovation opportunity: Developing products and services that align with social causes and donate proceeds to support those causes. - **Interactive Charity Selection:** Disruptive innovation opportunity: Introducing a consumer-driven approach where buyers have the power to vote and choose which charities receive the donation proceeds. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Creating inclusive and socially conscious cosmetic brands that resonate with conscious consumers. - **Fashion:** Disruptive innovation opportunity: Incorporating social activism into clothing designs and using fashion as a platform for raising awareness and supporting social causes. - **Nonprofit and Philanthropy:** Disruptive innovation opportunity: Exploring new ways to engage and involve consumers in philanthropic activities, such as interactive charity selection and impact measurement. ## Related on Trend Hunter - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Collaboration Women Empowerment Lipsticks](https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick.md) - [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Founder-Inspired Lip Glosses](https://www.trendhunter.com/trends/lawless-x-loveshackfancy.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Pink Floral-Inspired Lip Kits](https://www.trendhunter.com/trends/bouquet-of-strength-lip.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md)