# Anti-Corporate Lifestyle Timepieces The Travis W. Simon 'F*ck 9-5' Cartier Watch is Bold By Michael Hemsworth | Published 2021-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fck-95-cartier-watch References: [uncrate](https://uncrate.com/travis-w-simons-fck-9-5-cartier-watch/) & [auctions.watchesofknightsbridge](https://auctions.watchesofknightsbridge.com/auctions/7990/srwatc10060/lot-details/5b0f255d-4776-4857-b811-adc00142d033) The Travis W. Simon 'F*ck 9-5' Cartier watch is a bold, brazen accessory created by the [Brooklyn-based artist](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free) on commission by [Mode Operandi](https://www.trendhunter.com/trends/recovery-mode) as a timepiece for those with a disdain for the corporate lifestyle. The watch itself was sourced from Foundwell and is an [18-carat gold version](https://www.trendhunter.com/trends/crw001g9jr) of the timepiece that dates back to the 1980s and was taken apart for customization before being put back together. The dial of the watch is emblazoned with the bright red phrase 'F*ck 9-5,' which helps to instantly catch the eye of the onlooker for being a crass comment on corporatism. The Travis W. Simon 'F*ck 9-5' Cartier watch is a fully functioning work of art that is being put up for auction by Watches of Knightsbridge on November 13, 2021. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 60% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Anti-corporate Timepieces:** Artists are creating bold and brazen timepieces with anti-corporate messages, disrupting the traditional luxury watch industry. - **Customized Vintage Watches:** Artists are taking vintage luxury watches and customizing them with unique designs and messaging, creating a disruptive market for one-of-a-kind timepieces. - **Auctioning Artistic Timepieces:** Auction houses and online marketplaces are providing a platform for artists to showcase and sell their unique, artistic timepieces to a new market of collectors. ### Sectors Adopting This - **Luxury Watches:** Artists are disrupting the luxury watch industry by creating one-of-a-kind, anti-corporate timepieces that appeal to a new generation of buyers. - **Art and Design:** The customization of vintage watches with artistic designs and messaging is opening up a new market for artists and designers in the fashion industry. - **Auction Houses:** Auction houses are capitalizing on the trend of unique, artistic timepieces by providing a platform for artists to sell their creations to collectors looking for something special. ## Related on Trend Hunter - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Oppositional Mantra Timepieces](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine.md) - [Collaboration Visual Artist Timepieces](https://www.trendhunter.com/trends/ressence-x-shantell-martin-type-1-square.md) - [Breakup-Celebrating Timepieces](https://www.trendhunter.com/trends/myex.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Empowering Marijuana-Inspired Watches](https://www.trendhunter.com/trends/timex-x-jacquie-aiche.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [90s Rave-Inspired Timepieces](https://www.trendhunter.com/trends/dsruptor-watch.md)