# Sportvertising Digital TV FCC Promotes DTV at NASCAR Sprint Cup Series By Ayman | Published 2008-10-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fcc-dtv-nascar-sprint-cup-series References: [ap.google](http://ap.google.com/article/ALeqM5gH9tOOQKGfcCU0H7HtgC6eXSywCQD93RTFN01) & [blogs.reuters](http://blogs.reuters.com/mediafile/2008/10/16/digital-tv-transition-tour-to-hit-nascar-circuit/) The Federal Communication Commission (FCC) is turning to the NASCAR Sprint Cup Series to promote the upcoming nationwide transition to digital TV (DTV) in America. Hoping to reach out to sports fans, the FCC has invested $350,000 in a sponsorship deal with NASCAR driver David Gilliland (car #38). “I believe this sponsorship is an extremely effective way for the FCC to raise DTV awareness among people of all ages and income levels across the United States who loyally follow one of the most popular sports in America,” said FCC Chairman Kevin Martin. The FCC will display the date of the transition (Feb. 17, 2009) and the phrase “Are you ready for digital?” on the hood of the Ford Fusion. Driver David Gilliland said in a press release that he is happy to support the digital rollout, “The end result will be improved picture and sound quality and those are definitely important factors to NASCAR fans.” With each NASCAR race projected to have around 8 million viewers, I think the FCC made a wise investment. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Digital TV Transition:** This trend represents an opportunity for businesses to provide products and services that help consumers transition to digital TV. - **Sports Sponsorships:** This trend presents a disruptive innovation opportunity for businesses to reach a wide audience by sponsoring sports events and athletes. - **Improved Picture and Sound Quality:** This trend creates opportunities for businesses to develop and market products and solutions that enhance the picture and sound quality of digital TV. ### Who This Affects Most - **Broadcasting and Media:** This industry can benefit from the digital TV transition trend by investing in upgraded technologies and offering new digital TV services. - **Advertising and Marketing:** This industry can seize the opportunity of sports sponsorships to reach a larger consumer base and create innovative advertising campaigns. - **Consumer Electronics:** This industry has the potential to capitalize on the improved picture and sound quality trend by developing and manufacturing high-quality digital TV devices. ## Related on Trend Hunter - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Digital Car-Racing Tournaments](https://www.trendhunter.com/trends/enascar-college.md) - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [$2M Race Car Prizes](https://www.trendhunter.com/trends/kevin-harvic-fan.md) - [Phygital Televised Races](https://www.trendhunter.com/trends/lap-of-legends.md) - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md) - [Motorsport-Focused Restaurant Partnerships](https://www.trendhunter.com/trends/spire-motorsports.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md)