# Music-Focused Soccer Collaborations FC Barcelona Joins Sony Music on a New Partnership By Amy Duong | Published 2019-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fc-barcelona References: [billboard](https://www.billboard.com/articles/business/8526188/fc-barcelona-sony-music-partner-entertainment-experiences) [FC Barcelona](https://www.trendhunter.com/trends/barcelona-esports) works in collaboration with [Sony Music](https://www.trendhunter.com/trends/duolingo-2) for entertainment experiences, combining "big name football stars and big-name music artists." Josep Maria Bartomeau of FC Barcelona states that “with this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials." The conjunctional work highlights a unique platform that allows both contributing brands to tell stories through sport and music by creating entertainment experiences. The partnership was announced during a game against [Napoli](https://www.trendhunter.com/trends/rudys-pizza-napoletana) in Miami early August. Executives of FC Barcelona joined Sony, artists, and athletes convened at a party in Miami on the Monday before the game. The following day, Sony artists Pedro Capó and Play-N-Skillz entertained guests at the Barça Fest Miami. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Entertainment Crossovers:** The collaboration between FC Barcelona and Sony Music highlights the trend of combining sports and music to create unique entertainment experiences. - **Enhanced Fan Experiences:** FC Barcelona aims to improve the fan experience through musical content and innovative audiovisual materials, suggesting an opportunity for disruptive innovation in fan engagement. - **Collaborations Between Brands and Artists:** The partnership between FC Barcelona and Sony Music showcases the trend of brands teaming up with music artists to create compelling content and storytelling opportunities. ### Sectors Adopting This - **Sports Teams:** The collaboration between FC Barcelona and Sony Music presents an innovative opportunity for sports teams to enhance fan experiences through entertainment partnerships. - **Music Labels:** The partnership with FC Barcelona opens avenues for music labels to connect with sports teams and leverage the power of their fan base for music promotion and brand collaborations. - **Audiovisual Production:** The focus on innovative audiovisual materials in the collaboration between FC Barcelona and Sony Music suggests opportunities for disruptive innovation in the field of audiovisual production for sports and entertainment purposes. ## Related on Trend Hunter - [Football Club Esports Partnerships](https://www.trendhunter.com/trends/barcelona-esports.md) - [Sports-Inspired Game Collaborations](https://www.trendhunter.com/trends/lionel-messi-2.md) - [Rock Band-Supporting Soccer Leagues](https://www.trendhunter.com/trends/uefa-champions-league.md) - [Integrated Streaming Access Updates](https://www.trendhunter.com/trends/spotify-and-ea-sports.md) - [Sports-Focused Diversity Initiatives](https://www.trendhunter.com/trends/european-diversity-month.md) - [Cleaning Tech-Backed Soccer Teams](https://www.trendhunter.com/trends/real-madrid-football-club.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md)