# Indulgent Cocoa-Free Bars Fazer Taste the Future Raspberry Dream is Made with Malted Rye By Laura McQuarrie | Published 2025-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fazer-taste-the-future-raspberry-dream References: [news.cision](https://news.cision.com/fazer-group/r/fazer-introduces-a-cocoa-free-raspberry-dream-countline---a-grain-based-treat-redefining-indulgence) & [fazer](https://www.fazer.com/about-us/taste-the-future/)  With rising cocoa shortages and sustainability concerns, the chocolate industry faces growing challenges that demand innovative, eco-friendly alternatives, like the [Fazer](https://www.trendhunter.com/trends/taste-the-future) Taste the Future Raspberry Dream bar. This fresh, cocoa-free addition to Fazer's Taste the Future concept is made with 10% malted rye and takes the form of a crispy treat layered with raspberry and vanilla fillings enrobed in a grain-based coating. This indulgent treat is [plant-based, vegan](https://www.trendhunter.com/trends/ritter-sport-vegan-tower) and free from palm oil. This product, like all other Taste the Future products, features a QR code that allows consumers to provide direct feedback on everything from taste and texture to packaging. Building on previous grain-based prototypes, the Taste the Future Raspberry Dream bar marks the first full-scale production of [cocoa-free innovation](https://www.trendhunter.com/trends/nextcoa) at Fazer's chocolate factory in Vantaa, Finland. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 79% | Activity: 76% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cocoa-free Confections:** The emergence of cocoa-free products presents a sustainable shift for confectionery industries facing climate change impacts. - **Grain-based Innovations:** Incorporating malted rye into confectionery presents an innovative approach to creating wholesome, eco-friendly sweet treats. - **Consumer Feedback Integration:** Utilizing QR codes for direct consumer feedback fosters a transparent and participatory product development process. ### Where This Applies - **Alternative Sweets Market:** With a push towards cocoa-free sweets, opportunities arise for developing novel products using alternative ingredients like grains. - **Sustainable Packaging Solutions:** As environmental consciousness grows, integrating consumer feedback into packaging design could become a standard for sustainability. - **Vegan and Plant-based Foods:** The rise of vegan and plant-based alternatives in confectionery opens doors for new products appealing to health-conscious consumers. ## Related on Trend Hunter - [Cocoa-Free Candy Tablets](https://www.trendhunter.com/trends/taste-the-future.md) - [Cell-Cultured Cocoa Bars](https://www.trendhunter.com/trends/cellcultured-cocoa.md) - [Cocoa-Free Ingredient Alternatives](https://www.trendhunter.com/trends/choruba.md) - [Vegan Protein Snack Bars](https://www.trendhunter.com/trends/fazer.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md) - [Indulgent Cacao-Free Biscuits](https://www.trendhunter.com/trends/choco-ka.md) - [Scrumptious Cocoa-Free Candy Bars](https://www.trendhunter.com/trends/wnwn-food-labs.md) - [Cocoa-Free Chocolate Novelties](https://www.trendhunter.com/trends/cocoafree-chocolate.md) - [Cocoa-Free Chocolate Alternatives](https://www.trendhunter.com/trends/win-win-cocoa-free-chocolate.md)