# Cricket Flour-Infused Breads The Fazer Sirkkaleipä Contains 70 Crickets Per Loaf By Michael Hemsworth | Published 2017-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fazer-sirkkaleip References: [foodbev](https://www.foodbev.com/news/fazer-introduces-line-bread-made-crickets-finland/) & [fazer](http://www.fazer.com) Insects are a sustainable form of protein that will likely be used in many more products in the near future, so the Fazer Sirkkaleipä is the latest creation that incorporates them in a discreet manner. Translating literally to "cricket bread," the new loaf from the Finland-based brand is set to be available for purchase at 11 bakeries that are situated within the country. Each loaf is infused with cricket flour that is made from 70 crickets in order to increase the protein and nutrient level of the bread. The Fazer Sirkkaleipä was explained by Juhani Sibakov, Director of Innovation at [Fazer Bakery Finland](https://www.trendhunter.com/trends/fazer), when he said, "We made a crunchy dough to enhance taste and increase mouthfeel. The result is delicious and nutritious. Cricket bread is a [good source of protein](https://www.trendhunter.com/trends/plant-based-protein-bread). Insects also contain good fatty acids, calcium, iron and vitamin B12." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Insect-infused Foods:** Insect protein can be incorporated in various food products to increase nutrient levels. - **Sustainable Protein Sources:** Alternative protein sources like insects offer a viable solution to sustainable food production. - **Novel Food Concepts:** Creative incorporation of insect protein in different food items can offer disruptive innovation opportunities. ### Industries Being Reshaped - **Food and Beverage:** The incorporation of alternative protein sources in food products is an avenue for the food and beverage industry to diversify their product offerings. - **Sustainability:** Exploration into alternative protein sources supports the goals of the sustainable sector. - **Agriculture:** Insect farming as a novel source of protein can impact the agriculture industry by disrupting traditional livestock farming. ## Related on Trend Hunter - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Insect Protein-Fed Trout](https://www.trendhunter.com/trends/finnish-brands.md) - [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Low-Carb Protein-Packed Cracker Breads](https://www.trendhunter.com/trends/heylo-crackerbreads.md) - [Fluffy Protein-Rich Breads](https://www.trendhunter.com/trends/equii-bread.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Earthy Protein Breads](https://www.trendhunter.com/trends/profusion-organic-protein-bread.md)