# Dynamic Scannable Product Codes The Fazer Remix 30th Anniversary Candy Bag Includes a GS1 2D Code By Laura McQuarrie | Published 2025-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fazer-remix-30th-anniversary-candy-bag References: [news.cision](https://news.cision.com/fazer-group/r/fazer--s-group--klinger-finland-and-gs1-jointly-test-2d-code-that-brings-intelligence-to-consumer-pa)  On the [Fazer](https://www.trendhunter.com/trends/fazer-taste-the-future-raspberry-dream) [Remix](https://www.trendhunter.com/trends/danone-north-america-remix) 30th anniversary candy bag, consumers will see a QR-like GS1 2D code on the back of the packaging. The dynamic GS1 2D code includes a unique product number, the GTIN code, and checkout systems read it in the same way as an EAN barcode. But unlike the traditional EAN code, the 2D code contains a link to consumer-facing online content, as well as variable batch-specific information, like best-before dates and production details. “GS1 2D code offers several benefits: it enables more detailed product information sharing, improves traceability, and provides consumers with easy access to additional product details," said Katja Santala, Director, Packaging Development & Technology at Fazer. "The code also streamlines information flow between retailers and manufacturers and opens new opportunities, for example, in [food waste reduction](https://www.trendhunter.com/trends/traceability-regulation) and enhancing customer experience." As such, in the future, 2D codes may very well replace EAN barcodes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 34% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **2D Barcode Integration:** The integration of GS1 2D codes into product packaging allows for enhanced consumer engagement through interactive and detailed product information. - **Enhanced Product Transparency:** Utilizing GS1 2D codes offers brands the opportunity to increase supply chain transparency and traceability by including batch-specific information on packaging. - **Retail Information Streamlining:** Dynamic scannable codes streamline information flow between retailers and manufacturers, fostering efficiencies and reducing food waste. ### Who This Affects Most - **Packaging Innovation:** The packaging industry is experiencing a shift towards smart packaging solutions that incorporate dynamic, interactive elements like the GS1 2D code. - **Supply Chain Management:** Supply chain sectors can leverage advanced scannable codes to enhance traceability, optimize logistics, and increase efficiency in real-time data exchange. - **Retail Technology:** Retail technology is being disrupted by scannable codes that elevate the in-store and online shopping experience through direct access to content-rich product details. ## Related on Trend Hunter - [QR-Enabled Smart Ovens](https://www.trendhunter.com/trends/tovala-1.md) - [Ominously Dark Red Wines](https://www.trendhunter.com/trends/severed-red.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Sweet Roll Holiday Houses](https://www.trendhunter.com/trends/gingerbread-house-kit.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md) - [Digital Utility Platforms](https://www.trendhunter.com/trends/xetoolify.md) - [Passanger Assistant App Pilots](https://www.trendhunter.com/trends/nj-transit.md) - [Surprise-Inside Cookies](https://www.trendhunter.com/trends/insomnia-cookies-national-cookie-day.md) - [Digital Menu Platforms](https://www.trendhunter.com/trends/craft-my-menu.md)