# Oat-Based Protein Drinks Fazer Aito Drinks are Powered by Protein from Peas & Fava Beans By Laura McQuarrie | Published 2025-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fazer-aito References: [news.cision](https://news.cision.com/fazer-group/r/new-plant-based-fazer-aito-salted-caramel-and-choco-protein-drinks-now-in-stores)  Today’s consumers are hungry for it all—crave-worthy, plant-based, protein-packed drinks like the newest [Fazer Aito](https://www.trendhunter.com/trends/fazer-aito-smooth) flavors that deliver flavor and function, with the convenience to keep up with their on-the-go lives. Fazer Aito drinks boast 17 grams of protein per package, contain only natural sugars and share indulgent flavors like Salted Caramel and Choco. "Consumers do not want to choose either taste or nutritional value–they want both," says Janne Illman, Marketing Director of Plant-based Drinks Business [Unit](https://www.trendhunter.com/trends/jj-boooth) at Fazer. These vegan-friendly oat drinks help active bodies refuel with protein from oats, peas and fava beans, and they were created in response to the growing demand for [plant-based, protein-rich offerings](https://www.trendhunter.com/trends/elmhurst-clean-protein). Ideal for enjoying after a workout or as an on-the-go snack, these satiating drinks can be stored unopened at room temperature. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 61% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Plant-protein Beverages:** The development of drinks combining oats, peas, and fava beans into a single protein source represents a new frontier in plant-based nutrition. - **Flavor-centric Functional Drinks:** Consumers' desire for indulgent flavors, such as Salted Caramel and Choco, in functional beverages highlights a shift toward taste-driven health products. - **Convenient Vegan Nutrition:** The increasing demand for convenient, shelf-stable vegan options underscores a move towards packaged nutritional solutions that fit busy lifestyles. ### Sectors Adopting This - **Plant-based Beverage Industry:** Growth of the plant-based beverage sector is supported by innovations like oat-based protein drinks that cater to health-conscious consumers. - **Sports Nutrition Market:** This market is being redefined by plant-powered drinks designed for post-workout recovery without sacrificing taste or convenience. - **Functional Food and Beverage Sector:** A surge in demand for foods and drinks that merge flavor and health benefits is propelling innovation in functional product offerings. ## Related on Trend Hunter - [Indulgent Fava Bean Beverages](https://www.trendhunter.com/trends/protein-oat-drink.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Plant-Based Protein Oats](https://www.trendhunter.com/trends/plantbased-protein-oats.md) - [Refreshing Pea Protein Drinks](https://www.trendhunter.com/trends/nowhey.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Vegan Protein Snack Bars](https://www.trendhunter.com/trends/fazer.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein.md)