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# Esports TV Show Crossovers
FaZe Clan is Partnering with Solar Opposites for the 'Faze Elite Cup'

By Kanesa D | Published 2022-06-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/faze-elite-cup
References: [esportsinsider](https://esportsinsider.com/2022/06/faze-clan-to-host-solar-opposites-fortnite-esports-tournament/) & [fazeclan](https://fazeclan.com/)

![Esports TV Show Crossovers](https://cdn.trendhunterstatic.com/thumbs/481/faze-elite-cup.jpeg)

Esports organization [FaZe Clan](https://www.trendhunter.com/trends/xfinity-1) will host a tournament in partnership with Hulu series [Solar Opposites](https://www.trendhunter.com/trends/high-on-life) dubbed the ‘Solar Opposites FaZe Elite Cup.’ The tournament is targeted toward players from North American and a select few will earn a chance to compete in the open qualifier event. Solo and duo Fortnite tournaments will be hosted with a prize pool of $10,000 and $40,000 USD respectively. The partnership between FaZe Clan and Solar Opposites is noteworthy due to the fact that it is the first time a TV series is utilizing an esports organization as a promotional tool.

The tournament will be streamed through production company Practice Server’s [Twitch](https://www.trendhunter.com/trends/team-liquid) channel, as well as FaZe Clan’s social media channels due to another partnership between the brands. Solar Opposites’ season three will debut in July 2022.

Image Credit: FaZe Clan

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 8% | Activity: 41% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **Esports-tv Show Crossovers:** Esports organizations and TV shows are partnering to create joint tournaments and promotional events.
- **TV Series as Promotional Tool:** TV companies are looking to esports organizations to help market their shows and engage with a younger audience.
- **Streaming Partnerships:** Esports organizations and production companies are establishing streaming partnerships to increase viewership and engagement.

### Who This Affects Most

- **Esports:** Esports organizations can offer promotional and marketing opportunities for TV shows looking to reach a younger audience.
- **TV Production:** TV production companies can utilize esports organizations to help promote their shows and explore new avenues for marketing.
- **Streaming:** Streaming platforms and production companies can establish partnerships with esports organizations to provide engaging content for viewers and increase viewership.

## Related on Trend Hunter

- [Esports Content Partnerships](https://www.trendhunter.com/trends/xfinity-1.md)
- [Esports QSR Partnerships](https://www.trendhunter.com/trends/faze-clan-2.md)
- [Metaverse-Focused Esports Worlds](https://www.trendhunter.com/trends/the-sandbox.md)
- [Esports Game Partnerships](https://www.trendhunter.com/trends/team-liquid.md)
- [Co-Branded Game Tournaments](https://www.trendhunter.com/trends/stranger-things-cup.md)
- [Esports Energy Sponsorships](https://www.trendhunter.com/trends/g-fuel-6.md)
- [Esports-Themed Mechanical Keyboards](https://www.trendhunter.com/trends/faze-clan.md)
- [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md)
- [Esports-Backed Sandwich Deliveries](https://www.trendhunter.com/trends/faze-subs.md)
