# Success-Driven eSports Fashion The FaZe Clan x Champion 2.0 Build on a Previous Partnership By Kalin Ned | Published 2019-06-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/faze-clan-x-champion References: [hypebeast](https://hypebeast.com/2019/4/faze-clan-champion-2-0-second-collab-collection) & [fazeclan](https://fazeclan.com/) The FaZe Clan x Champion 2.0 makes two styles of sweatsuits available to the gaming consumer. The collaboration is actually a continuation of the eSport organization and the fashion label's previous capsule which enjoyed a great deal of attention. The inaugural collaboration between the two brands had sold out in less than half an hour, signifying the [growing popularity of the eSports industry](https://www.trendhunter.com/trends/smiley) and its welcomed cross-over with fashion. The new FaZe Clan x Champion 2.0 capsule boasts [co-branded apparel in two colorways](https://www.trendhunter.com/trends/champion-2) — heather grey and navy blue. The brands follow up the launch of the hoodies and sweatpants with "a promotional vignette and visual campaign featuring FaZe Clan member Temperrr." Photo Credits: FaZe Clan, Champion ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Esports-fashion Collaborations:** The success of the FaZe Clan x Champion collaboration presents an opportunity for other gaming organizations to collaborate with fashion brands. - **Celebrity Endorsement in Gaming:** Using gaming celebrities to promote esports fashion products can increase the appeal and reach of the clothing lines. - **Athleisure in Gaming:** The trend of comfortable chic clothing in the gaming industry presents an opportunity for athleisure brands to collaborate and attract new customers. ### Sectors Adopting This - **Fashion Industry:** Fashion brands have an opportunity to collaborate with eSports organizations to tap into a growing market with high consumer engagement. - **Gaming Industry:** The growing popularity of esports presents an opportunity for gaming organizations to expand their brand and collaborate with other industries, such as fashion. - **Athletic Apparel Industry:** The trend of comfortable clothing in the gaming industry presents an opportunity for athletic apparel brands to collaborate and attract new customers. ## Related on Trend Hunter - [Esports Organization-Backed Apparel](https://www.trendhunter.com/trends/champion-1.md) - [Collaborative Esports Peripherals](https://www.trendhunter.com/trends/steelseries-3.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Esports-Themed Mechanical Keyboards](https://www.trendhunter.com/trends/faze-clan.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Collaborative Esports Fashion Capsules](https://www.trendhunter.com/trends/league-is-dead.md) - [Esports Energy Sponsorships](https://www.trendhunter.com/trends/g-fuel-6.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md)