# Organization-Backed Esports Apparel Faze Clan and SteelSeries Debut the New Co-Branded Gaming Gear By Kanesa D | Published 2023-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/faze-clan-5 References: [esportsinsider](https://esportsinsider.com/2023/11/faze-clan-steelseries-gaming-gear) & [fazeclan](https://fazeclan.com/)  North American esports brand, FaZe Clan, has teamed up with gaming peripherals brand [SteelSeries](https://www.trendhunter.com/trends/steelseries-3) to introduce an innovative range of co-branded gaming gear. The core innovation here is the development of a collection encompassing a computer mouse, mousepad, headset, and keyboard, all prominently featuring FaZe Clan's iconic logo and color scheme. These products cater to the preferences of dedicated fans and players who wish to align themselves with their favorite esports organization. The exclusive availability of FaZe Clan-branded SteelSeries products at North American retailer [Best Buy](https://www.trendhunter.com/trends/higround-3), both in-store and online, underlines the accessibility and global reach of this collaboration. This [limited-edition range](https://www.trendhunter.com/trends/pulsar-gaming) takes inspiration from FaZe Clan's 'multiverse' pattern, predominantly showcasing the organization's distinctive black and red color scheme. Image Credit: FaZe Clan, SteelSeries ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 15% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Co-branded Gaming Gear:** The core innovation here is the development of a collection encompassing a computer mouse, mousepad, headset, and keyboard, all prominently featuring FaZe Clan's iconic logo and color scheme. - **Exclusive Availability at Best Buy:** The exclusive availability of FaZe Clan-branded SteelSeries products at North American retailer Best Buy, both in-store and online, underlines the accessibility and global reach of this collaboration. - **Inspiration From Multiverse Pattern:** This limited-edition range takes inspiration from FaZe Clan's 'multiverse' pattern, predominantly showcasing the organization's distinctive black and red color scheme. ### Where This Applies - **Esports:** The development of co-branded gaming gear offers opportunities for esports organizations to enhance their brand presence and engage with dedicated fans and players. - **Retail:** The exclusive availability of FaZe Clan-branded SteelSeries products at Best Buy demonstrates the potential for retailers to attract customers through limited-edition collaborations. - **Gaming Peripherals:** The incorporation of FaZe Clan's iconic logo and color scheme into gaming peripherals highlights the potential for innovation in the gaming peripherals industry by catering to the preferences of dedicated esports fans. ## Related on Trend Hunter - [Collaborative Esports Peripherals](https://www.trendhunter.com/trends/steelseries-3.md) - [Esports-Themed Mechanical Keyboards](https://www.trendhunter.com/trends/faze-clan.md) - [Collaborative Gaming Peripheral Brands](https://www.trendhunter.com/trends/furia-wireless-pantera-mouse.md) - [Collaborative Esports Mice](https://www.trendhunter.com/trends/fnatic.md) - [Player Peripheral Deals](https://www.trendhunter.com/trends/gaimin-gladiators.md) - [Gaming Peripheral Partnerships](https://www.trendhunter.com/trends/fallen-gear.md) - [Competitive eSports Peripherals](https://www.trendhunter.com/trends/competitive-esports-peripherals.md) - [Esports Energy Sponsorships](https://www.trendhunter.com/trends/g-fuel-6.md) - [Esports Content Partnerships](https://www.trendhunter.com/trends/xfinity-1.md)