# Custom Dessert Campaigns Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors By Laura McQuarrie | Published 2015-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/favorite-ice-cream-flavor References: [refinery29](http://www.refinery29.com/2015/07/90989/talenti-gelato-flavorize-me?utm_source=feed&utm_medium=rss) & [flavorize.me](http://flavorize.me/) With a new campaign called 'Flavorize Me,' Talenti is putting [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1), [Twitter](https://www.trendhunter.com/trends/aidriven-snack-product) and [Instagram](https://www.trendhunter.com/trends/mini-pearl-adventures) to use in order to call out a favorite ice cream flavor. The campaign analyzes social media posts in order to create a custom flavor based on the parts of one's personality shared online. Although crowd-pleasing ice cream flavors include classics like vanilla, chocolate and strawberry are standards, Talenti digs a little bit deeper for this initiative. Profiles are judged on a combination of sweet, salty and bitter elements, resulting in the creation of complex flavors like 'Sugar Apple Ginger Cake Nectarine' or Pear Apple Cider Poppy Seed.' Beyond being a fun way to see a social account turned into a dessert flavor, Talenti is using this platform as a way to source new flavor ideas. Near the end of the summer, a few of the custom flavors will actually end up being produced for a select few participants. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Social Media Analysis:** Using social media data to create personalized products and experiences. - **Customization:** Creating unique products tailored to individual preferences and characteristics. - **Crowdsourcing Innovation:** Engaging consumers to generate new product ideas and flavors through interactive campaigns. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for food and beverage companies to leverage social media data for personalized product development. - **Marketing and Advertising:** Using social media platforms as a tool for interactive and engaging marketing campaigns. - **Consumer Goods:** Exploring customization and crowd-sourced innovation strategies to create unique products and enhance consumer experiences. ## Related on Trend Hunter - [Mixed Flavored Gelatos](https://www.trendhunter.com/trends/talentigelato-pairings.md) - [Baking-Inspired Gelatos](https://www.trendhunter.com/trends/talenti-gelato-sorbetto.md) - [Friendship-Inspired Desserts](https://www.trendhunter.com/trends/snapchat-and-gelato-messina.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Thoughtful Ice Cream Campaigns](https://www.trendhunter.com/trends/miniwinmonday.md) - [Customizable Cookie Pop-Ups](https://www.trendhunter.com/trends/oreo-twists-lab.md)