# Under-Eye Targeted Correctors Huda Beauty Releases its #FAUXFILTER Under Eye Color Corrector By Debra John | Published 2024-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fauxfilter References: [popsugar](https://www.popsugar.com/beauty/huda-beauty-fauxfilter-color-corrector-review-49376000) & [hudabeauty](https://hudabeauty.com/us/en_US/huda-beauty/fauxfilter-color-corrector-HB01025M.html)  [Huda Beauty](https://www.trendhunter.com/trends/matcha-milk-cake) has unveiled its latest innovation, the '#FAUXFILTER Under Eye Color Corrector.' This product is designed to correct, even out, and brighten the undereye area with a formula that is "crease-proof, sweat-proof, and transfer-proof." The color corrector features a lightweight, [creamy consistency that blends effortlessly](https://www.trendhunter.com/trends/revitalize-hydra-concealer) while effectively addressing discoloration and uneven skin tones. Created from the highly acclaimed [#FAUXFILTER Concealer formula](https://www.trendhunter.com/trends/do-it-all-concealer), the #FAUXFILTER Under Eye Color Corrector enhances brightness with reduced coverage, providing an intense yet user-friendly application. The product is dermatologically tested, non-comedogenic, and long-wearing, ensuring it meets the highest standards of cosmetics and performance. This latest addition to Huda Beauty’s range promises to deliver a flawless, radiant complexion, making it an essential tool for addressing undereye and complexion concerns that occur when applying makeup. Image Credit: Huda Beauty ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 50% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Crease-proof Makeup:** Cosmetic products that are designed to remain flawless throughout the day without creasing are becoming increasingly popular in the beauty industry. - **Targeted Skin Solutions:** Beauty brands are focusing on developing products that address specific areas of concern, such as undereye discoloration, to cater to consumer demand for targeted skincare solutions. - **Lightweight Formulations:** The shift towards lightweight, blendable formulas in cosmetics is driven by the need for products that deliver effective results while feeling comfortable for all-day wear. ### Industries Being Reshaped - **Cosmetics:** Innovation in cosmetics is continuously evolving, with brands introducing advanced formulations that enhance skin's appearance and health. - **Dermatology:** Dermatologically tested makeup products are gaining traction as consumers seek beauty solutions that are gentle on the skin yet effective. - **Consumer Health:** The health and beauty industry is seeing a rise in products that not only enhance appearance but also contribute to overall skin health and wellness. ## Related on Trend Hunter - [Serum-Powered Color Correctors](https://www.trendhunter.com/trends/revealer-extra-bright.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Complexion-Improving Under-Eye Liners](https://www.trendhunter.com/trends/eye-brighteners.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Green Color-Correcting Powders](https://www.trendhunter.com/trends/matcha-milk-cake.md) - [One-Swipe Corrector Sticks](https://www.trendhunter.com/trends/fix-sticks.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md)