# Female-Focused Canned Cocktails Faux Pas Canned Cocktails Celebrate Female Friendships By Laura McQuarrie | Published 2022-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/faux-pas References: [prnewswire](https://www.prnewswire.com/news-releases/betches-the-female-owned-media-company-dominating-internet-pop-culture-enters-the-booming-ready-to-drink-market-with-faux-pas-canned-cocktails-301523401.html) & [fauxpascocktails](http://fauxpascocktails.com/)  To meet the continued growth and demand for [pre-mixed canned cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails), female-led and owned media and entertainment company Betches is debuting [Faux Pas](https://www.trendhunter.com/trends/holiday-sip-box) canned cocktails. The ready-to-drink cocktails are coming to consumers in four flavors: Grapefruit & Orange Tequila Soda, Lemon & Mint Vodka Soda, Bartlett Pear Vodka Mule and Spicy Mango Margarita. These canned cocktails speak directly to [Betches'](https://www.trendhunter.com/trends/the-galentines-dinner-edit) community of Millennial and Gen Z women and Faux Pas sets itself apart as its first co-branded alcohol offering. Jordana Abraham, co-founder of Betches and Chief Innovation Officer, says that Faux Pas "appeals to women the way no other drink in the market does. We're especially proud to have made a drink that celebrates female friendships grounded in realness and laughing together at our faux pas." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 85% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Female-focused Canned Cocktails:** Creating canned cocktails with a specific target audience in mind is a trend that could inspire other companies to do the same. - **Co-branded Alcohol Offerings:** Betches' Faux Pas sets an example for companies to co-brand with other niche products to appeal to specific demographics. - **Pre-mixed Beverages:** The continued growth and demand for pre-mixed canned cocktails underscores the potential for innovation in the pre-mixed beverage industry. ### Industries Being Reshaped - **Alcohol:** The introduction of Faux Pas canned cocktails highlights the potential for innovation and disruption in the alcohol industry through creating targeted products. - **Media and Entertainment:** Betches' success in expanding their brand and product offerings shows the potential for innovation on cross-industry collaborations and diversification. - **Packaged Beverages:** Pre-mixed canned cocktails represent a growing trend in the packaged beverage industry, with room for further innovation and expansion. ## Related on Trend Hunter - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Premium Spirit Canned Cocktails](https://www.trendhunter.com/trends/premium-spirit-canned-cocktails.md) - [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [Canned Vodka Tea Cocktails](https://www.trendhunter.com/trends/readytodrink-cocktail-range.md) - [Whimsical Booze-Free Beverages](https://www.trendhunter.com/trends/everything-but-the-booze.md) - [Holiday Party-Ready Canned Cocktails](https://www.trendhunter.com/trends/party-can.md)