# Pop-Up Faux Fur Shops 'House of Fluff' Created a Cruelty-Free Fur Store in NYC By Laura McQuarrie | Published 2017-12-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/faux-fur-shop References: [vegnews](http://vegnews.com/articles/page.do?pageId=10533&catId=1) & [instagram](https://www.instagram.com/p/Bc27Bs8nF2N/?taken-by=hofnyc) Fashion brand [House of Fluff](https://www.trendhunter.com/trends/ikea-house-warming) recently opened a pop-up faux fur shop in New York City that makes a wide variety of sustainable and cruelty-free products accessible to conscious consumers. The pop-up sells a range of vegan faux fur, sweatshirts and even outerwear made from 100% upcycled materials. As an alternative to using unnatural dyes in the process of coloring its wares, House of Fluff favors all-natural solutions such as plant bark, berries and foraged flowers. House of Fluff also sells 'Scrappys,' or small plush toys that are made from the fabrics that are leftover from making products like coats, hats and accessories. The NYC pop-up is set to be open until the day before Christmas, making it easy for consumers to easily find ethical gift ideas. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Faux Fur Shops:** Creating temporary physical stores that offer cruelty-free fur alternatives, providing sustainable and ethical fashion options. - **Sustainable Fashion:** Promoting the use of vegan materials and upcycled fabrics in the fashion industry, reducing waste and environmental impact. - **Natural Dyeing Solutions:** Exploring the use of plant bark, berries, and foraged flowers as natural alternatives for coloring fabrics, offering a more eco-friendly approach. ### Where This Applies - **Fashion Retail:** Integrating pop-up stores that focus on cruelty-free and sustainable fashion, attracting conscious consumers in search of ethical alternatives. - **Eco-friendly Fashion:** Promoting the production of clothing and accessories using vegan materials and upcycled fabrics, catering to the growing demand for sustainable fashion. - **Natural Dye Industry:** Providing natural dyeing solutions for the fashion and textile industries, offering a more sustainable and environmentally friendly alternative to conventional dyeing methods. ## Related on Trend Hunter - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Luxury Outwear Pop-Ups](https://www.trendhunter.com/trends/torontos-sherway-gardens.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Curated Cashmere Pop-Ups](https://www.trendhunter.com/trends/noble-cashmere-co.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Cashmere-Centric Pop-Ups](https://www.trendhunter.com/trends/loro-piana-x-harrods.md)