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# Eco-Friendly Faux Furs
Stella McCartney Debuted KOBA as a Luxe & Sustainable Faux Fur Material

By Laura McQuarrie | Published 2020-03-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/faux-fur-material
References: [voguebusiness](https://www.voguebusiness.com/fashion/stella-mccartney-faux-fur-koba-sustainability-lvmh) & [stellamccartney](https://www.stellamccartney.com/experience/us/sustainability/themes/materials-and-innovation/fur-free-fur/)

In the last few years, many fashion brands and retailers have banned fur or are quickly working towards phasing out the use of the material in favor of sustainable alternatives made with innovative cruelty-free fur materials. While many faux fur materials are made from petroleum-based products, Stella McCartney debuted a bio-based faux fur by [KOBA](https://www.trendhunter.com/trends/ezali-face-care-collection) that's made from [recycled polyester](https://www.trendhunter.com/trends/unifi) and up to 100% Sorona fibers. The eco-friendly faux fur material includes a corn-based component and helps to reduce its carbon footprint while also offering a high-quality option for luxury brands.

One of the first prototypes of McCartney's designs featuring KOBA Fur Free Fur was sported by supermodel Natalia Vodianova, who attended the designer's Summer 2020 show in Paris.

Image Credit: Stella McCartney

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 83% | Activity: 61% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Faux Fur Materials:** The trend of using innovative cruelty-free fur materials made from recycled polyester and bio-based components presents an opportunity for sustainable fashion brands.
- **Phasing Out Fur:** The trend of fashion brands and retailers banning fur or working towards eliminating its use creates an opportunity for alternative materials and designs.
- **Reducing Carbon Footprint:** The trend of creating eco-friendly faux fur materials that help reduce the carbon footprint of the fashion industry provides an opportunity for sustainable innovations.

### Sectors Adopting This

- **Fashion:** The fashion industry can capitalize on the trend of eco-friendly faux fur materials to create sustainable and cruelty-free fashion products.
- **Textile:** The textile industry can explore the trend of using innovative fur alternatives to develop new materials and fabrics.
- **Luxury:** The luxury industry can embrace the trend of sustainable faux furs to offer high-quality and environmentally friendly options to their customers.

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