# Bearded Snow Apparel Beard Head Hats Give Snowboarders the Lumberjack Look By John Charles | Published 2009-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/faux-beards-make-winter-fun References: [beardhead](http://www.beardhead.com/) & [vikprjonsdottir](http://www.vikprjonsdottir.com/) A tenet of good design is that form should follow function. Well, Vík Prjónsdóttir took that belief to heart and added a fun twist. They have taken the warmth provided by a full lumberjack-style beard and attached it to a hat. [Beard Head hats](https://www.trendhunter.com/trends/beard-in-a-box) provide the full face warmth of a ski mask without the look of a bank robber or terrorist! Plus, they’re fun! Choose from styles like ‘Lumberjack,’ ‘Viking’ and ‘Pirate.’ Finally, I get to live out my dream of being Yukon Cornelius. Now I just need a [Yeti](https://www.trendhunter.com/trends/yeti-skala-hiking-pack). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Functional Fashion:** The trend of combining style and practicality in apparel, like the Beard Head hats, provides disruptive innovation opportunities for the fashion industry. - **Novelty Accessories:** The growing popularity of fun and unique accessories, such as the Beard Head hats, presents disruptive innovation opportunities for the accessories industry. - **Personalized Winter Gear:** The trend of customizable winter gear, exemplified by the Beard Head hats with different styles like 'Lumberjack,' 'Viking,' and 'Pirate,' offers disruptive innovation opportunities for the outdoor gear industry. ### Who This Affects Most - **Fashion:** The intersection between style and functionality in apparel, showcased by the Beard Head hats, presents a disruptive innovation opportunity for the fashion industry. - **Accessories:** The rising demand for novelty accessories, like the Beard Head hats, creates disruptive innovation opportunities within the accessories industry. - **Outdoor Gear:** The emergence of personalized winter gear, including products like the Beard Head hats with customizable styles, offers disruptive innovation opportunities for the outdoor gear industry. ## Related on Trend Hunter - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md) - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Winterized Woolen Ball Caps](https://www.trendhunter.com/trends/melin-agame-scout-thermal.md) - [Anime-Inspired Dynamic Beanies](https://www.trendhunter.com/trends/dragon-ball-beanie.md) - [All-in-One Winter Sport Helmets](https://www.trendhunter.com/trends/oakley-mod7-snow-helmet.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md)