# Anti-Black Friday Chocolate Campaigns This FATSO Black Friday Campaign Claps Back at the Industry By Michael Hemsworth | Published 2025-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fatso-black-friday-campaign References: [retailtimes](https://retailtimes.co.uk/fatso-the-ethical-dark-chocolate-brand-is-launching-its-first-ooh-creative-campaign-for-black-friday-on-saturday/) & [sofatso](http://sofatso.com/)  This [FATSO](https://www.trendhunter.com/trends/kings-ransom-dark-chocolate-bar) Black Friday campaign has been created through a partnership with the Lowkey Creative Studio as an initiative that cheekily goes against the retail grain this fall. The out of home campaign puts the new FATSO Deep Brew [limited-edition chocolate bar](https://www.trendhunter.com/trends/coxco-advent-calendar) in the spotlight, which is made with 85% cocoa and packaged in paper printed with 100% Kelp Ink. The campaign focuses on the cocoa content of the bar in relation to the many Black Friday sales that brands offer this time of year as a way to reinforce the brand's attention to quality. Co-Founder Ella McKay commented on the FATSO Black Friday campaign saying, "We wanted to go against the grain this Black Friday with a bold, slow, antidote to the frenzy. Our creative campaign has been designed as an antidote to consumerism, with small businesses usually taking a hit at this time of year. This super limited edition drop represents our ongoing commitment to being more sustainable & ethical." ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 78% | Activity: 79% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Anti-consumerism Marketing:** This trend focuses on marketing campaigns that challenge traditional consumerism, creating an opportunity for brands to appeal to ethically conscious consumers. - **Sustainable Packaging Innovations:** Emphasizing the use of eco-friendly packaging, such as 100% Kelp Ink, opens avenues for innovation in reducing environmental impact. - **Limited-edition Product Launches:** This trend highlights the strategy of releasing exclusive, limited-edition products that enhance brand loyalty and create buzz. ### Who This Affects Most - **Eco-friendly Packaging Industry:** This industry is poised to grow as businesses seek innovative solutions to reduce their carbon footprint and appeal to environmentally conscious consumers. - **Ethical Chocolate Industry:** The focus on high cocoa content in chocolates reflects consumer demand for ethically sourced ingredients, driving growth in this industry. - **Creative Advertising Industry:** The rise of campaigns that subvert traditional marketing tactics presents opportunities for agencies to offer novel solutions that resonate with modern values. ## Related on Trend Hunter - [Artisanal Summertime Chocolate Bars](https://www.trendhunter.com/trends/chocolat-stella.md) - [Branded Cafe Chocolate Products](https://www.trendhunter.com/trends/dunkin-chocolate-santa.md) - [Festive Cocoa-Free Chocolates](https://www.trendhunter.com/trends/aldi-and-choviva.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Fig-Themed Chocolate Bars](https://www.trendhunter.com/trends/figs-in-blankets.md) - [Cocktail-Inspired Dark Chocolates](https://www.trendhunter.com/trends/micro-batch-chocolate-bars.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Ethical Chocolate Lattes](https://www.trendhunter.com/trends/hteao-tonys-chocolonely.md) - [Tropical Banana Chip Chocolates](https://www.trendhunter.com/trends/fatso-drunkn-monkey.md)