# Viral Overeating The "Fatman" is a Dangerously Unhealthy Internet Star By Cowbag | Published 2009-05-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fatman-dangerously-unhealthy-internet-stars References: [urlesque](http://www.urlesque.com/2009/05/14/fatman-eats-more-food-than-you-could-ever-imagine/) First there were [extreme cheese grilling competitions](https://www.trendhunter.com/trends/omcheese-burger), and now we meet the self-proclaimed Fatman! He has made himself an online web star by [eating lots of burgers](https://www.trendhunter.com/trends/big-arch) and being really, and I mean really, overweight. His trademark style is raw gluttony; on his [YouTube](https://www.trendhunter.com/trends/kimchi-toastie) videos, he eats lots of food, topless, in a metal chair, and films the lot. His piece on his World of Warcraft Failure says it all! ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Extreme Eating Challenges:** This trend involves individuals taking on extreme eating challenges and documenting it online, creating opportunities for disruptive innovation in the food and entertainment industries. - **Online Celebrity Culture:** The rise of online celebrities like the self-proclaimed Fatman presents opportunities for disruptive innovation in the social media, advertising, and content creation industries. - **Body Positivity Movement:** The Fatman's online presence exemplifies the body positivity movement and creates opportunities for disrupting traditional beauty standards in the fashion, wellness, and media industries. ### Where This Applies - **Food and Beverage:** The extreme eating challenges trend opens up opportunities for innovative food and beverage businesses to create unique and viral dining experiences. - **Entertainment:** The online celebrity culture trend creates opportunities for disruptive innovation in the entertainment industry, such as creating interactive experiences and new forms of digital content. - **Social Media and Advertising:** The rise of online celebrities like the Fatman presents opportunities for disruptive innovation in social media marketing and advertising, as brands seek to collaborate with these influencers. ## Related on Trend Hunter - [Mammoth Milestone-Celebrating Burgers](https://www.trendhunter.com/trends/125-lb-fatburger.md) - [Ultra-Thin Smash Burgers](https://www.trendhunter.com/trends/fatburger-flatburger.md) - [Rapper-Backed Burger Menus](https://www.trendhunter.com/trends/joeunary.md) - [Kimchi Grilled Cheese Tutorials](https://www.trendhunter.com/trends/kimchi-toastie.md) - [Dystopian TV Series Meals](https://www.trendhunter.com/trends/nukablast-burger-meal.md) - [Stacked Bacon Burgers](https://www.trendhunter.com/trends/bacon-beast.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Chef-Crafted Smash Burgers](https://www.trendhunter.com/trends/big-belly-burger.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md)