# Stylish Plus-Sized Bikinis Gabi Gregg's Fashionable 'Fatkini' Collection is in High Demand By Laura McQuarrie | Published 2013-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fatkini References: [nypost](http://www.nypost.com/p/news/local/these_bits_aren_itsy_SEWFrgNn6NuV0wun8ssVwL) & [swimsuitsforall](http://swimsuitsforall.com/Gabi-Fresh-for-s4a-Swimwear-Collections?go=Y&c=108&total=4&all=0&page=1&sort=bestseller&dismissLargeSizeModal=N) The 'Fatkini' collection of plus-sized swimsuits by blogger Gabi Gregg have had a tremendous amount of success so far. Although some people have had adverse reactions to the name of the collection, Gregg notes: “I use the term lovingly,” she said. “To me the word ‘fat’ is value-neutral. Yes, I’m fat, but I can still look great and feel great.” Whether you're a fan of the name or not, the swimsuits are certainly selling themselves -- completely selling out after just 48 hours after being introduced to online retailer 'Swimsuits for All.' The beautiful collection of [galaxy-printed suits](https://www.trendhunter.com/trends/fioretta) fills a void in the market for [stylish swimwear for curvy women](https://www.trendhunter.com/trends/cloud-cups). In fact, the demand for these [stylish swimsuits](https://www.trendhunter.com/trends/billie-x-ian-charms) is so high that Gregg is having trouble keeping up. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Plus-size Fashion:** Rise in demand for fashionable plus-size clothing provides opportunity for disruptive innovation in the fashion industry. - **Inclusivity Marketing:** Promoting inclusivity in marketing campaigns can tap into a previously underserved market and result in significant growth opportunities. - **Body-positive Movement:** The body-positive movement and diverse representation in fashion can lead to more diversity and inclusivity in the industry, bringing new business opportunities. ### Sectors Adopting This - **Fashion:** Plus-size fashion industry growth, driven by the demand for body-positive clothing and inclusivity marketing. - **Swimwear:** An opportunity to expand the offering of stylish and inclusive plus-size swimwear collection as there has been a noticeable gap in the market - **E-commerce:** Growth in the e-commerce industry driven by the availability of fashionable plus-size clothing and the overall rise of inclusive marketing ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Inclusive Collaborative Swimwear](https://www.trendhunter.com/trends/gillette-venus-1.md)