# Privatized Data Analytics Platforms The 'Fathom' Platform Respects Users and Their Data By Michael Hemsworth | Published 2018-09-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fathom-platform References: [betalist](https://betalist.com/startups/fathom?utm_campaign=startup-57333&utm_medium=atom&utm_source=newsfeed) & [usefathom](https://usefathom.com/?ref=betalist) The existing analytics platforms are designed to deliver quality information about users but often at the extent of their privacy, so the 'Fathom' platform is positioned as a more respectful alternative. The platform will work to let administrators maintain 100% of the ownership of the data that they capture when monitoring their business or brand, while also ensuring users and their habits are respected. This is achieved by only tracking and analyzing KPIs that are pertinent to your business to maintain a minimalistic focus on [privacy and efficiency](https://www.trendhunter.com/trends/deepfind) at all times. The 'Fathom' platform addresses increasing concerns about [mainstream analytics platforms](https://www.trendhunter.com/trends/heap-contentsquare) that often upload all of the data that they capture to large tech company databases, which is quickly becoming less than desirable. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Privacy-centric Analytics:** The 'Fathom' platform offers a privacy-centric approach to analytics, respecting user data while still delivering quality insights. - **Data Ownership:** The 'Fathom' platform allows administrators to maintain full ownership of the data they capture, providing more control and transparency. - **Efficiency and Minimalism:** The 'Fathom' platform focuses on tracking and analyzing only pertinent KPIs, providing a more efficient and minimalistic approach to data analytics. ### Sectors Adopting This - **Digital Analytics:** The 'Fathom' platform disrupts the digital analytics industry by prioritizing user privacy and data ownership. - **Marketing Technology:** The 'Fathom' platform presents disruptive innovation opportunities in the marketing technology industry by offering privacy-centric analytics and data ownership solutions. - **Data Management:** The 'Fathom' platform introduces disruptive innovation opportunities in the data management industry by providing a more efficient and minimalistic approach to data analytics. ## Related on Trend Hunter - [Privacy-Centric Analytic Tools](https://www.trendhunter.com/trends/analyzr.md) - [Privacy-First Analytic Tools](https://www.trendhunter.com/trends/seline.md) - [Privacy-Protecting Digital Ad Platforms](https://www.trendhunter.com/trends/digital-ad-platform.md) - [Privacy-First E-Commerce Tools](https://www.trendhunter.com/trends/search-and-destroy.md) - [Privacy-First Market Research Tools](https://www.trendhunter.com/trends/tiki.md) - [Personal Insight Platforms](https://www.trendhunter.com/trends/data-tracking1.md) - [Consumer-Brand Privacy Solutions](https://www.trendhunter.com/trends/qonsent.md) - [Data-Driven Health Management Platforms](https://www.trendhunter.com/trends/iterate-health.md) - [Contextual Analytics Platforms](https://www.trendhunter.com/trends/perceptinsight.md)