# Dad-Celebrating Coupons Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes By Laura McQuarrie | Published 2015-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fathers-day-wishes References: [wersm](http://wersm.com/dadiou-is-samsungs-pledge-to-the-best-dads-in-the-world/) & [twitter](https://twitter.com/SamsungUK/status/612545494569644032) In order to help loving children on [Twitter](https://www.trendhunter.com/trends/kid-currency) send out [Father's Day wishes](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day), [Samsung](https://www.trendhunter.com/trends/windfree) UK created the #DadIOU campaign. The stunt had people make a public pledge to their fathers on social media, and in response, Samsung rapidly created custom IOU coupons for individual users. Unlike generic printouts that promise dad a free hug or a car wash, these bespoke vouchers were illustrated based on a meaningful action promised to a father by their kid. As well as getting the chance to have a custom coupon created, people on Twitter were also eligible to win Samsung products. One lucky dad would also receive a "supersized pledge," which could mean that a promise to mow the lawn could be fulfilled by a garden landscaping service, or a car wash could be turned into a full valet experience. For those who forgot the holiday, Samsung also created a card that could be shared with dads to give them a discount on Samsung products. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Social Media Pledge:** Opportunity to create personalized IOU coupons based on meaningful actions promised on social media. - **Custom Vouchers:** Creating bespoke vouchers tailored to individual users for unique Father's Day gifts. - **Supersized Pledge:** Chance to turn ordinary promises into extraordinary experiences through supersized pledges. ### Who This Affects Most - **Social Media Platforms:** Platforms can leverage the trend of social media pledges to enhance user engagement and create personalized experiences. - **Gift and Coupon Printing Services:** Printing services can offer personalized voucher printing for special occasions, enabling customers to create unique gifts for their loved ones. - **Consumer Electronics Retail:** Retailers can take advantage of the trend by partnering with brands to offer discounts and promotions to customers on special occasions like Father's Day. ## Related on Trend Hunter - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md) - [Father's Day QSR Promotions](https://www.trendhunter.com/trends/burger-king-fathers-day.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Budget-Friendly Father's Day Promotions](https://www.trendhunter.com/trends/fathers-day-deals.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [Metaverse Father's Day Campaigns](https://www.trendhunter.com/trends/fathers-day-campaign.md) - [Pet Waste Bag Cards](https://www.trendhunter.com/trends/fathers-day-poop-bag-cards.md)