# Playlist-Connected Greeting Cards These Hallmark Father's Day Greeting Cards Link to Spotify By Laura McQuarrie | Published 2017-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fathers-day-greeting-card References: [hallmark](http://www.hallmark.com/cards/greeting-cards/really-good-listener-musical-fathers-day-card-599FHE6602.html) There are plenty of fun singing greeting cards that can be gifted to friends and family on special occasions, but [Hallmark](https://www.trendhunter.com/trends/gift-card-greetings) is now reinventing this idea with its all-new Father's Day greeting cards. True to their name, Hallmark's Playlist Cards can be opened to reveal links to a special [Spotify](https://www.trendhunter.com/trends/qrsong) playlist, which includes a list of 20 songs curated by Hallmark. Naturally, each of the four fun cards in this series boasts a musical theme, with covers that read text like: "Dad, you've always been a really good listener..." For Father's Day this year, Hallmark is also introducing a set of four Virtual Reality Cards, which include both a pop-up VR-viewing headset and an immersive, action-packed 360-degree video adventure. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Playlist Cards:** The trend of playlist cards could expand to other occasions beyond Father's Day, such as birthdays or weddings. - **Virtual Reality Cards:** Virtual reality cards can become a popular way to send immersive experiences for various occasions, such as holidays and celebrations. - **Music-connected Greeting Cards:** Music-connected greeting cards could be a popular alternative to traditional paper cards and may encourage audio and music companies to partner with greeting card companies. ### Where This Applies - **Greeting Card Industry:** The greeting card industry can innovate and differentiate by partnering with technology companies to create music or virtual reality themed cards. - **Music Industry:** Music companies can partner with greeting card companies to expand their brand recognition beyond traditional channels and reach a new consumer base. - **Virtual Reality Industry:** Virtual reality providers can explore partnership opportunities with greeting card companies to create immersive VR experiences for various occasions beyond Father's Day. ## Related on Trend Hunter - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md) - [Personalized Video Cards](https://www.trendhunter.com/trends/video-cards.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Rewarding Graduation Cards](https://www.trendhunter.com/trends/hallmark-and-venmo.md)