# Wrestling Dad Ads This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement By Rahul Kalvapalle | Published 2015-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fatherhood-involvement References: [adcouncil.org](http://www.adcouncil.org/Our-Campaigns/Family-Community/Fatherhood-Involvement) & [adcouncil.org](http://www.adcouncil.org/Our-Campaigns/Family-Community/Fatherhood-Involvement) This ad starring WWE wrestler and retired Canadian football player Roman Reigns is part of a series of spots that aims to encourage greater fatherhood involvement. The ad is the result of a collaboration between the [U.S. Department of Health and Human Services](https://www.trendhunter.com/trends/levelwear)' Administration for Children and Families' Office of Family Assistance and the [National Responsible Fatherhood Clearinghouse](https://www.trendhunter.com/trends/sports-partnership), with support from the [Ad Council](https://www.trendhunter.com/trends/love-has-no-labels1). This particular ad features a mail delivery woman walking up to a house and seeing the burly wrestler supposedly flexing his biceps. However, Reigns is actually engaged in singing "I'm a Little Teapot" with his little daughter and enjoying some quality bonding time with her. Reigns' narration then reminds viewers of the impact that seemingly small moments can have on a child's life, and calls for more fatherhood involvement by imploring with men to "take time to be a dad today". ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Greater Fatherhood Involvement:** Disruptive innovation opportunities lie in creating products and services that empower and support fathers in their involvement with their children. - **Collaborative Advertising Campaigns:** Disruptive innovation opportunities can be found in developing collaborative advertising campaigns that bring together government agencies, non-profit organizations, and popular figures to promote social causes. - **Emotional Marketing:** Disruptive innovation opportunities exist in leveraging emotional marketing strategies to communicate important messages and inspire behavior change. ### Sectors Adopting This - **Parenting and Family Support:** Disruptive innovation opportunities can be explored in the parenting and family support industry, developing innovative programs, services, and products to encourage fatherhood involvement. - **Government and Non-profit Advertising:** Disruptive innovation opportunities can be pursued in the government and non-profit advertising industry, where collaborative campaigns can be developed to promote important social messages. - **Marketing and Advertising:** Disruptive innovation opportunities can be found within the marketing and advertising industry by leveraging emotional marketing approaches to drive meaningful behavior change. ## Related on Trend Hunter - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Superhero-Themed Hospital Campaigns](https://www.trendhunter.com/trends/sickkids-foundation-ad.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [Parent-Honoring Olympic Campaigns](https://www.trendhunter.com/trends/parents-of-team-canada-athletes.md) - [Metaverse Father's Day Campaigns](https://www.trendhunter.com/trends/fathers-day-campaign.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Wrestling-Themed Game Collaborations](https://www.trendhunter.com/trends/clash-of-clans-1.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Inspiring Mentorship PSAs](https://www.trendhunter.com/trends/bbbsa.md)