# Free-From Fig Deodorants Phlur's Father Figure Deodorant Contains No Aluminum or Baking Soda By Laura McQuarrie | Published 2025-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/father-figure-deodorant References: [instagram](https://www.instagram.com/p/DGMN252z6TZ/?hl=en) & [phlur](https://phlur.com/products/father-figure-natural-deodorant)  Father Figure Deodorant is the latest launch from the modern fine fragrance brand [Phlur](https://www.trendhunter.com/trends/father-figure-by-phlur) and it offers a new way for fans to wear and layer the beloved lush, crisp, green scent. Beyond comforting and refreshing scents that remind of clean cotton or laundry, brands are launching [perfume-inspired deodorants](https://www.trendhunter.com/trends/sunny-daze) that are easily incorporated into personal fragrance routines. Best of all, this free-from deodorant delivers protection without potentially irritating ingredients like aluminum or baking soda, and it provides additional benefits from [skin-caring ingredients](https://www.trendhunter.com/trends/skinloving-deodorant) like nourishing algae, moisturizing tamanu oil, and actives like salicylic acid to neutralize odor-causing bacteria. Phlur's latest launch shares the alluring scent of a best-selling scent with notes of waterlily, cassis, orris, iris, jasmine dew, skin musks, vanilla, earthy patchouli, and sandalwood. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 43% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Perfume-inspired Deodorants:** The rise of deodorants that incorporate beloved perfume scents provides a more luxurious and personalized fragrance experience. - **Aluminum-free Deodorants:** The growing demand for aluminum-free deodorants highlights a shift towards gentler, skin-friendly hygiene products. - **Skin-caring Deodorant Formulations:** The incorporation of nourishing and active skin-care ingredients in deodorants offers a dual-function product that enhances both scent and skin health. ### Who This Affects Most - **Personal Care:** Personal care is being revolutionized by the integration of fragrance luxury and skincare benefits into everyday hygiene products. - **Fragrance Industry:** The fragrance industry is expanding its reach by infusing signature scents into unique applications like deodorants, broadening consumer engagement. - **Clean Beauty:** The clean beauty movement is gaining traction through the development of deodorants without harsh chemicals, appealing to ingredient-conscious consumers. ## Related on Trend Hunter - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Cologne-Like Deodorants](https://www.trendhunter.com/trends/huron-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Clean Performance-Forward Deodorants](https://www.trendhunter.com/trends/game-changing-deodorant.md)