# Purity Pledge Photography This Father Daughter Photo Series is Both Sweet and Strange By Farida Helmy | Published 2014-04-29 | Updated 2014-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/father-daughter-photo-series References: [featureshoot](http://www.featureshoot.com/2014/04/david-magnusson-purity/) & [davidmagnusson.se](http://www.davidmagnusson.se) Most fathers dread the day their little girls lose their virginity, then there are the fathers who actually take it to another level as this candid and strange father daughter photo series shows. The 'Purity' series portrays a world that not most of us know anything about, one where Purity balls -- formal events where daughters pledge to stay virgins -- keep [fathers and daughters bonded](https://www.trendhunter.com/trends/the-dad-shift) by a promise of purity. This interesting new tradition or religious rite is a fairly new phenomena in American culture. Stockholm-based photographer David Magnusson was mesmerized by the tradition and chose to document this American rite in his father daughter photo series. “The girls make a pledge to ‘remain pure and live pure lives before God,’ to [stay sexually abstinent until marriage](https://www.trendhunter.com/trends/love-on-the-ledge). Their fathers sign a commitment undertaking to protect their daughter’s purity,” says Magnusson about the project. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 62% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Purity Balls:** Opportunity for creating unique experiences and products celebrating chastity and purity. - **Photography Series:** Opportunity to document and explore unique cultural and religious practices through photography. - **Father-daughter Bonding:** Opportunity to create products and services that strengthen bonds and promote meaningful connections between fathers and daughters. ### Who This Affects Most - **Event Planning:** Opportunity to organize and design Purity Balls, offering a unique and impactful experience for participants. - **Photography:** Opportunity for photographers to specialize in documenting cultural and religious practices, offering a unique perspective on different traditions. - **Family Services:** Opportunity to provide counseling and support services that encourage healthy relationships and family bonds. ## Related on Trend Hunter - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Childhood Memory Capturing Apps](https://www.trendhunter.com/trends/dear-little-one.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Dad-Targeted High Tea Events](https://www.trendhunter.com/trends/high-tea-at-bp.md) - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md)