# Soothing Sports Matches Fox Sports' Lullaby Match Fosters Late Night Father and Baby Bonding By Laura McQuarrie | Published 2015-03-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/father-and-baby References: [adsoftheworld](http://adsoftheworld.com/media/tv/fox_sports_the_lullaby_match) & [foxsports](http://www.foxsports.com/) The Lullaby Match from Fox Sports is part of an unusual initiative to support special time between a father and baby. Knowing that babies can get fussy in the middle of the night, Fox Sports set aside a time slot at 2 am that pairs the visuals of a football sports match with soothing songs for infants. Silently, a dad is able to cheer on his team while his baby is lulled into a deep, peaceful sleep. By tuning into one of these late night matches, a football fanatic doesn't have to miss a minute of the action. Catering to the interests of both dad and baby (as well as mom, who gets to enjoy a restful, uninterrupted sleep) The Lullaby Match reflects that fathers are becoming more actively involved as caregivers in child rearing. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Late Night Baby Bonding:** The Lullaby Match initiative by Fox Sports encourages late night bonding between fathers and babies through a combination of sports visuals and soothing songs. - **2 Am Viewing Slot:** Designating a specific time slot at 2 am for the Lullaby Match allows football fanatics to enjoy the game while creating a peaceful sleep environment for their babies. - **Active Fatherhood:** The Lullaby Match reflects the trend of fathers becoming more actively involved as caregivers in child rearing. ### Sectors Adopting This - **Sports Broadcasting:** Sports broadcasting companies can consider incorporating innovative programs like the Lullaby Match to cater to the specific needs of their audience and promote family bonding. - **Baby Products:** Baby product companies can explore partnerships with sports broadcasters to create specialized products that cater to the needs of parents who enjoy watching sports while caring for their infants. - **Child Care Services:** Child care service providers can tap into the trend of active fatherhood by offering programs and services that encourage father-baby bonding through activities like the Lullaby Match. ## Related on Trend Hunter - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Personalized Sleep Tracks](https://www.trendhunter.com/trends/personalized-sleep-tracks.md) - [Soothing Speaker-Equipped Night Lights](https://www.trendhunter.com/trends/lullaby-talk.md) - [Infant Wellness Play Collections](https://www.trendhunter.com/trends/mini-me-moments.md) - [Sleep-Supporting Infant Formulas](https://www.trendhunter.com/trends/byheart.md) - [Cry-Detecting Sleep Devices](https://www.trendhunter.com/trends/gianna-lullume-baby-soother.md) - [AI-Powered Lullaby Apps](https://www.trendhunter.com/trends/baby-bond-app.md) - [Fandom-Exploring Sports Partnerships](https://www.trendhunter.com/trends/sports-partnership.md) - [Screen-Free Sleep Companions](https://www.trendhunter.com/trends/sleepy-friends.md)