# Keto-Friendly Snack Bars Dang Foods's New FATBAR Snacks are Made for Those Following the Keto Diet By Katherine Pendrill | Published 2018-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fatbar References: [delish](https://www.delish.com/food/a22150289/dang-keto-fatbar/) & [indiegogo](https://www.indiegogo.com/projects/fatbar-keto-low-carb-high-fat-plant-based-bar-food-vegan#/) In an effort to cater to consumers following the keto diet, [Dang Foods](https://www.trendhunter.com/trends/dang-hot-chicken) has debuted a brand new [snack bar lineup](https://www.trendhunter.com/trends/kind-protein-max) called FATBAR. While the name may sound counterintuitive, the new bars are actually a healthy snack option. FATBAR is a new snack lineup that is aims to help consumers stay in the full-fat state of ketosis, which is when fat is burned for energy instead of carbs. Each bar "contains 200 calories, 16 grams of fat, and four grams of net carbs," which makes them a perfect option for anyone following the keto diet. Better yet, the bars are also plant-based, and made with delicious ingredients such as coconut, cocoa butter, pea protein, sunflower seeds, and chia seeds. Currently available in Lemon Matcha, Almond Vanilla, and Chocolate Sea Salt flavors, the new FATBAR snacks are sure to be a hit among keto dieters. Image Credit: *Dang Foods.* ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Keto Snacks:** There is a growing demand for plant-based snacks within the keto diet, providing opportunity for companies to create innovative snack options. - **Ketosis-focused Products:** Products that support and maintain the full-fat state of ketosis are in high demand, creating opportunities for companies to create new snacks and supplements for this demographic. - **Low Carb Snacks:** Consumers following the keto diet are in need of low-carb snack options, opening up a market for innovative low-carb snack products. ### Who This Affects Most - **Snack Foods:** The snack food industry has an opportunity to cater to consumers following the keto diet by creating low-carb and plant-based snack options. - **Dietary Supplements:** With the high demand for products that maintain the full-fat state of ketosis, the dietary supplement industry can create innovative products to support this diet. - **Food Innovation:** There is opportunity for food innovation companies to create new ingredients and flavors for plant-based and low-carb snacks catering to the keto diet demographic. ## Related on Trend Hunter - [Keto-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch.md) - [Cookie Dough-Inspired Snack Bars](https://www.trendhunter.com/trends/core-keto-bar-chocolate-chip-cookie-dough.md) - [Maturely Flavored Nutrition Bars](https://www.trendhunter.com/trends/keto-krisp-dark-chocolate-almond-sea-salt.md) - [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md) - [Keto-Friendly Plant-Based Snack Bars](https://www.trendhunter.com/trends/atlas-bar.md) - [Low-Carb Cookie Snack Bars](https://www.trendhunter.com/trends/sea-salt-caramel-chocolate-cookie-bar.md) - [Keto-Friendly Chocolate Foods](https://www.trendhunter.com/trends/keto-friendly-chocolate-foods.md) - [Grab-and-Go Keto Snacks](https://www.trendhunter.com/trends/keto-balls.md) - [Delicious Protein Keto Bars](https://www.trendhunter.com/trends/no-sugar-company.md)