# Femme Fatal Wine Branding Fatal Wine Features What the Brand Describes as Being 'Femme Fetales' By Mishal Omar | Published 2017-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fatal-wine References: [thedieline](http://www.thedieline.com/blog/2017/9/18/fatal-wine) Fatal Wine is a brand that offers "[small batch Malbec wine](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) from Mendoza, Argentina," and it enlisted the designer Miguel Quiroga to create [unique labels for its bottles](https://www.trendhunter.com/trends/the-prisoner-red-blend). The resulting collection of small batch wines features three separate labels, each of which are both eye catching and sophisticated. The labels feature [single-color backgrounds](https://www.trendhunter.com/trends/developed-through-time), and different models. The models in the labels have parts of their bodies or items of clothing superimposed with other images -- one, for example, has galactic sunglasses and fingers, while another has an image of fluffy clouds against a blue sky where her face should be. Fatal Wine's creative branding gives consumers a reason to purchase -- as it is highly distinctive from most others on the market. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Distinctive Wine Labeling:** Creating unique, eye-catching labels for wine bottles provides a point of differentiation in a crowded market. - **Artistic Bottle Design:** Collaborating with talented designers to create sophisticated and visually appealing bottle designs enhances the overall brand image. - **Personalized Branding:** Superimposing images onto models in wine labels allows for a personalized and memorable consumer experience. ### Who This Affects Most - **Wine and Spirits:** The wine industry can embrace innovative label designs to captivate consumers and increase brand value. - **Graphic Design:** Graphic designers can explore new opportunities in creating unique and visually striking labels for wine and other products. - **Marketing and Advertising:** Marketers and advertisers can leverage personalized branding strategies to create memorable experiences for consumers. ## Related on Trend Hunter - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Curated European Wine Collections](https://www.trendhunter.com/trends/curated-european-wine.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)