# Portly Cereal Icons Fat Tony the Tiger by Ron English Warns Against Sugary Breakfasts By Katherinev123 | Published 2012-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fat-tony-the-tiger References: [psfk](http://www.psfk.com/2012/01/fat-tony-the-tiger-guerilla-marketing.html) & [popaganda](http://www.popaganda.com/blog1.php/2012/01/18/fat-tony-vinyl-figure-coming-soon) Known for his collection of 'Popaganda' figures, which make social statements about today's icons and brands, Ron English has created another figure to add to the lineup: Fat Tony the Tiger. Like English's [Supersized McDonald's](http://www.trendhunter.com/trends/ron-english-x-ray-mc-super) figures, the Fat Tony the Tiger figure is a statement against unhealthy food targeted at children. In particular, the pudgy tiger figure -- obviously modeled after Kellogg's frosted flakes mascot Tony the Tiger -- goes against sugary cereals and breakfast foods. Fat Tony the Tiger is a limited edition figure that comes after the heels of English's guerrilla marketing campaign consisting of [parody cereal boxes](http://www.trendhunter.com/trends/ron-english1). English created cereal boxes modeled after popular children's cereals but altered the icons and ad copy -- for example, Frost Flakes became "Sugar Frosted Fat." English then placed the cereal boxes discreetly on grocery store shelves across the United States. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 35% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Figures:** The use of figures in art to promote better health choices creates an opportunity for companies to move towards promoting healthier lifestyles as well. - **Subversive Marketing Campaigns:** Companies can use rebellious campaigns to attract customers who are looking for a fresh perspective in the industry. - **Art for Awareness:** Collaborating with artists to spread awareness about important issues can help brands make an impact while generating buzz. ### Where This Applies - **Food and Beverage:** This industry can benefit from having brands promote healthy food choices to children and evolve away from sugar-laden products. - **Art and Design:** Artists and designers can disrupt traditional advertising models and work with companies to create memorable and impactful campaigns. - **Retail and Consumer Goods:** The use of art in guerrilla marketing campaigns can help retailers stand out and attract customers looking for more unconventional offerings. ## Related on Trend Hunter - [Cereal Collab Streetwear](https://www.trendhunter.com/trends/kith-treats-for-kelloggs.md) - [Interactive VTuber Mascots](https://www.trendhunter.com/trends/mascot-vtuber.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Giant Cereal Pieces](https://www.trendhunter.com/trends/big-fruit-loop.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Video Game-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-frosted-flakes-minecraft.md) - [Gigantic Rooster Breakfast Campaigns](https://www.trendhunter.com/trends/kelloggs-see-you-in-the-morning.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Cartoon-Themed Cereals](https://www.trendhunter.com/trends/kelpo.md)