# Plant-Based Fat Substitutes These Animal-Free Fats Are Healthy and Reliable to Cook With By Rahul Kalvapalle | Published 2023-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fat-substitute References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23965-replace-animal-based-fats-with-plant-based-ingredient) & [gavan.bio](https://www.gavan.bio/fatrix)  Gavan Technologies, an Israeli food technology company that specializes in leveraging natural products to create [alternative proteins](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro), has devised a novel fat substitute that offers reliable cooking and flavor but with none of the animal products commonly found in conventional fats. The 'FaTRIX' protein-based fat substitutes comprise a trio of key natural ingredients, with extracted protein serving as a foundation for the binding of water and [plant oil](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter) to make for a fat substitute fortified with proteins and devoid of animal-derived ingredients. By including only water, vegetable oil and plant-based proteins, the 'FaTRIX' fat substitutes can easily claim to be comprised of [clean ingredients](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system), with the product's performance attributes apparent in the manner in which it performs in high-temperature cooking. This heat-resistant fat substitute also reduces saturated fats and has an authentic texture that will make it easy to adopt into a variety of applications, which will make it crucial in appealing to food manufacturers looking to cater to wellness-minded and ethically aware customers. Image Credit: Gavan ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 25% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Fat Substitutes:** The development of natural, animal-free fat substitutes could lead to new opportunities in the food industry for companies looking to cater to wellness-minded and ethically-aware customers. - **Alternative Proteins:** The use of natural ingredients in the development of alternative proteins could be a disruptive innovation opportunity in the food industry. - **Clean Ingredients:** The demand for clean ingredients in food products could lead to disruptive innovation opportunities in creating new and innovative plant-based options. ### Where This Applies - **Food Technology:** Gavan Technologies’ innovative use of natural ingredients in creating plant-based fat substitutes could disrupt traditional methods of food technology. - **Plant-based Food:** The development of natural, animal-free fat substitutes could be a disruptive innovation opportunity in the plant-based food industry, as more consumers seek out plant-based options. - **Wellness and Health:** The development of healthier, plant-based options for traditionally fatty foods could be a disruptive innovation opportunity for the wellness and health industry. ## Related on Trend Hunter - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Proprietary Vegan Fat Patties](https://www.trendhunter.com/trends/lypid.md) - [Low-Fat Plant-Based Bacon](https://www.trendhunter.com/trends/77-foods-bacon.md) - [Cultivated Fish Fats](https://www.trendhunter.com/trends/cultivated-fish-fat.md) - [Air-Based Butter Alternatives](https://www.trendhunter.com/trends/savor-foods.md) - [Plant-Based Baking Ingredient Substitutes](https://www.trendhunter.com/trends/ingood-by-olga.md) - [Meat Substitute-Enhancing Technologies](https://www.trendhunter.com/trends/givaudan-primelock.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md) - [Plant-Powered Dairy Mimetics](https://www.trendhunter.com/trends/emulsitract.md)