# Offensive Candy Fat Pig Chocolate By Bianca | Published 2008-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fat-pig-chocolate References: [behancemag](http://www.behancemag.com/Brooklyn-Brothers-Nagging-_-Making-Things/5706) & [fatpigchocolate](http://www.fatpigchocolate.com/) You want to lose weight, but every time a [piece of chocolate](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars) comes your way, you just can't seem to resist temptation, am I right? The [Brooklyn Brothers](https://www.trendhunter.com/trends/official-performance-partners) are offering you a new approach, but be warned, although it might work, it's a little bit nasty, and if you're easily offended, I wouldn't suggest it. Packaged in pretty pink foil, the **[Fat Pig Chocolate](http://www.fatpigchocolate.com)** looks beautifully presented, with a cute pig nose on the front... until read the inscription. "Get your snout in this. Shove every single square in your face right now. And do it quick. Or some other fat pig might ask you for a piece. Oink, oink!" Oinkganic milk chocolate... now there's a [mother's day gift](https://www.trendhunter.com/trends/norman-love-confections-mothers-day) she's sure to remember! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Offensive Food:** There is an opportunity for food companies to create offensive products that are marketed towards those who want a unique, unconventional experience. - **Controversial Marketing:** Companies can market their products by using provocation and stand out from competition while creating a buzz. - **Satirical Packaging:** There is an opportunity for companies to use satirical and ironic packaging that go against the traditional aesthetics of their industry. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can create innovative products that are marketed to consumers who are seeking a unique and distinctive experience. - **Advertising and Marketing:** Marketing and advertising companies can help brands to stand out by creating disruptive campaigns and messaging, including the use of controversial content. - **Packaging Design:** Package design companies can develop creative and unconventional packaging that captures the attention of consumers and communicates the brand's tone and message. ## Related on Trend Hunter - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md) - [Caramelized Organ Chocolates](https://www.trendhunter.com/trends/zotter-chocolates-brains-eggs.md) - [Porky Plant-Based Chocolate Bars](https://www.trendhunter.com/trends/figs-in-blankets-chocolate-bar.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Anti-Black Friday Chocolate Campaigns](https://www.trendhunter.com/trends/fatso-black-friday-campaign.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [High-Cocoa Dark Chocolate Bars](https://www.trendhunter.com/trends/fatso-dark-chocolate-bars.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md)