# Soft Lip Oil Sticks NYX's Fat Oil Slick Clicks Nourish and Hydrate with Vegan Ingredients By Laura McQuarrie | Published 2023-11-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fat-oil-slick-clicks References: [gcimagazine](https://www.gcimagazine.com/brands-products/color-cosmetics/news/22879966/nyx-professional-makeup-reveals-spring-2024-collection) & [nyxcosmetics](https://www.nyxcosmetics.ca/)  Following the success of its [TikTok](https://www.trendhunter.com/trends/black-honey)-viral Fat Oil Lip Drip, NYX Professional Makeup is dropping Fat Oil [Slick](https://www.trendhunter.com/trends/serum-stick1) Clicks as part of its spring 2024 collection. Like the lip oils that launched before, these new lip products are vegan and they're infused with nourishing plant-powered ingredients. In this formula, raspberry oil, avocado oil and cloudberry oil come together to deliver up to 12 hours of hydration. This new take on NYX's best-selling Fat Oil is a shiny lip balm that's easy to apply in a range of flattering shades thanks to its clickable stick format. In partnership with [Snapchat](https://www.trendhunter.com/trends/beauty-bestie-20), NYX launched Beauty Bestie, a virtual makeup experience that taps into the power of augmented reality, artificial intelligence and gesture control to allow users to try on different beauty looks. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 100% | Activity: 100% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Lip Products:** The success of NYX's vegan lip oils showcases the demand for plant-powered beauty products. - **Clickable Stick Format:** NYX's Fat Oil Slick Clicks bring convenience and ease of application to lip balm with a clickable stick format. - **Virtual Makeup Experiences:** NYX's partnership with Snapchat highlights the rising trend of virtual makeup experiences using augmented reality and gesture control. ### Where This Applies - **Beauty and Cosmetics:** The vegan lip oils and innovative clickable stick format demonstrate opportunities for disruption in the beauty and cosmetics industry. - **Natural and Plant-based Products:** The demand for plant-powered ingredients in lip care products presents disruptive innovation opportunities in the natural and plant-based products industry. - **Augmented Reality Technology:** The collaboration between NYX and Snapchat indicates the potential for disruptive innovation in the augmented reality technology industry for virtual makeup experiences. ## Related on Trend Hunter - [Cooling Lip Oils](https://www.trendhunter.com/trends/fat-oil-lip-drip-chillz.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Hydrating Vegan Lip Oils](https://www.trendhunter.com/trends/kush-lip-oil.md) - [Hydrating Non-Sticky Lip Oils](https://www.trendhunter.com/trends/pout-lip-oil.md) - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md)