# Sleekly Gritty Editorials The Fat Magazine Spring/Summer 2014 Photoshoot Stars Fei Fei Sun By Meghan Young | Published 2014-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fat-magazine-springsummer-2014 References: [models](http://models.com/feed/?p=49359) & [fat-magazine](http://www.fat-magazine.com) The Fat Magazine Spring/Summer 2014 editorial shows a different side to model Fei Fei Sun. Although already proving herself as a versatile star in front of the camera for various brands, she comes to the dark and gritty side of the industry this once. Captured completely in black and white, there might be an edge to the looks, but they are also very streamlined and sleek. Lensed by photographer Hugh Lippe, the Fat Magazine Spring/Summer 2014 editorial is titled 'Down In It.' The brunette beauty is clad in an androgynous wardrobe put together by stylist Karen Kaiser. Her nonchalant attitude is accentuated by a choppy bob by David von Cannon and a flawless face by Karan Franjola. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 73% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochrome Fashion:** Opportunity for fashion brands to explore edgier, monochromatic looks for upcoming seasons. - **Androgynous Styling:** Opportunity for fashion brands to experiment with gender-neutral or unisex clothing designs. - **Gritty Aesthetics:** Opportunity for photographers and creative directors to incorporate grittier, industrial looks into their work. ### Where This Applies - **Fashion Industry:** Opportunity for fashion brands to incorporate edgier, androgynous looks into their collections. - **Photography Industry:** Opportunity for photographers to expand their portfolio by incorporating grittier, monochromatic aesthetics into their shoots. - **Beauty Industry:** Opportunity for makeup and hair professionals to experiment with bold, industrial looks to complement the edgier fashion trend. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)