Made from inexpensive materials, this electric cooled Little Fat Fridge could find its way into university living across the globe. If it doesn’t catch on, then at least there will be some ubber stylish yuppies in NYC dieing to add the fridge to their loft.
Check out the Promise website for some more awesome designs.
Implications - Companies and conceptual designers that experiment with materials used for everyday, staple products will benefit from such a development because it puts a much-needed twist on something that is already in high demand. In this particular case, the Little Fat Fridge manages to add novelty to a mundane item while making it more affordable and thus, more attractive to consumers.