# Apartment-Based Bakeries Fat Cookies Sells Baked Goods from a San Francisco Windowsill By Michael Hines | Published 2011-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fat-cookies References: [laughingsquid](http://laughingsquid.com/cookies-sold-by-string-dangling-from-san-francisco-apartment-window/) & [facebook](http://www.facebook.com/eatfatcookies) Fat Cookies is a San Francisco [cookie shop](https://www.trendhunter.com/trends/feast-fettle-and-levain-bakery) that is literally fishing for customers. This innovative bakery is selling cookies via a bag dangling from a second-story window. The bag is dangled down to the sidewalk, where hungry pedestrians need only to tug on it and deposit $1 to get a [fresh-baked cookie](https://www.trendhunter.com/trends/toffee-butter-brickle-cookie). While the idea behind Fat Cookies sounds a little silly, it is actually genius. Why spend money renting out a location for a new business when you can let your customers come to you? ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Window-selling:** The trend of selling goods from a window is disrupting traditional storefront business models. - **Innovative Delivery:** Innovative and unconventional delivery methods are creating opportunities for small businesses and startups. - **Non-traditional Storefronts:** Small businesses are exploring alternative storefront options to save costs and streamline operations. ### Where This Applies - **Food and Beverage:** The food and beverage industry has opportunities to explore non-traditional storefronts and delivery methods to reach customers. - **Retail:** Retail companies can adopt innovative storefront ideas, such as window-selling, to cut costs and attract customers. - **Small Business:** Small businesses can benefit from the trend of non-traditional storefronts and find creative ways to reach their target audience. ## Related on Trend Hunter - [Slab-Style Cookies](https://www.trendhunter.com/trends/perfectly-imperfect-cookie.md) - [Crisp Thin Cookies](https://www.trendhunter.com/trends/thin-cookies-nyc.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Sandwich Store Cookie Shops](https://www.trendhunter.com/trends/cookieway.md) - [Ready-to-Bake Cookie Skillets](https://www.trendhunter.com/trends/ready-to-bake-cookie-skillet.md) - [Candy Bar-Infused Cookies](https://www.trendhunter.com/trends/baked-by-richs-cookies.md) - [NYC-Based Crookie Bakeries](https://www.trendhunter.com/trends/cookie-dough-croissants.md) - [Gooey Filled-Center Cookies](https://www.trendhunter.com/trends/loaded-cookies.md) - [Grab-and-Go Mini Cookie Packs](https://www.trendhunter.com/trends/deweys-bakery.md)