# Illustrated Airplane Tickets FastJet Airline Branding Animates the Tedious Airport Experience By Amelia Roblin | Published 2013-03-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/fastjet-airline-branding References: [thedieline](http://www.thedieline.com/blog/2013/2/28/fastjet.html) & [someoneinlondon](http://www.someoneinlondon.com/category/projects/africas-most-exciting-airline) If you're the sort of person who likes to keep his used boarding passes after taking a trip, you'll be extra tempted to hang onto these bits of FastJet Airline branding. Instead of issuing bland black and white tickets from their check-in desk printers, the African travel company spits out your origin, journey and destination details on a card with endearing images. The brand mascot for the airline is a grey bird. You'll find him prominently spreading his wing across your pass, pointing out your departure information. The same feathered creature appears on the luggage tags, envelopes and in-flight snack sachets. SomeOne studio's FastJet Airline branding remains consistent on the website, on promotional billboards and painted on the aircraft itself, bringing an animated approachability to stressful international travel. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Animated Branding:** Disruptive innovation opportunity: Exploring ways to incorporate animated branding into various touchpoints of the customer experience, such as tickets, luggage tags, and packaging. - **Personalized Design:** Disruptive innovation opportunity: Creating customization options for airline tickets and other travel-related materials to enhance the customer's emotional connection with the brand. - **Consistent Visual Identity:** Disruptive innovation opportunity: Developing strategies to maintain a consistent visual identity across various platforms and touchpoints, including websites, billboards, and aircraft exteriors. ### Who This Affects Most - **Airlines:** Disruptive innovation opportunity: Integrating innovative branding techniques to differentiate and enhance the customer experience in the highly competitive airline industry. - **Travel and Tourism:** Disruptive innovation opportunity: Leveraging personalized and visually appealing design elements to attract and engage travelers, offering a unique and memorable experience. - **Graphic Design:** Disruptive innovation opportunity: Exploring new possibilities in graphic design to create visually captivating and interactive materials, such as animated branding for airlines and other industries. ## Related on Trend Hunter - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Striped Leisure Airplane Liveries](https://www.trendhunter.com/trends/condor.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Kid-Focused Airline Gifts](https://www.trendhunter.com/trends/little-vip.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Paper-Based Airline Amenity Kits](https://www.trendhunter.com/trends/sustainable-amenity-kits.md)