# Fastfood In Cans Dosenbrot's Smart Hamburger Packing Lets You Skip McD's By Holger Mohr | Published 2009-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fastfood-in-cans-dosenbrots-smart-hamburger-packinginovatiob References: [trnd](http://trnd.com) & [dosenbrot.de](http://dosenbrot.de) German Company Dosenbrot specializes in [canned bread](https://www.trendhunter.com/trends/nice-cans), and has already sold some extraordinary breads in cans like sausage bread and beer bread. With their latest product, the [canned hamburger](https://www.trendhunter.com/trends/rustlers-burgers), they are *really* attracting a lot of buzz. They are selling actual hamburgers in cans, which can still be eaten up to 3 months after being packaged. Disgusting as it is, Dosenbrot proves clever packing is a very good way to sell and promote a brand. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Canned Food Innovation:** Disruptive innovation opportunity: Explore new ways to package and preserve food items in cans, opening up possibilities for unconventional products and convenience. - **Extended Shelf Life Solutions:** Disruptive innovation opportunity: Develop technologies or processes that can extend the shelf life of perishable goods, revolutionizing the food industry and reducing waste. - **Unconventional Food Packaging:** Disruptive innovation opportunity: Experiment with alternative packaging techniques for food items, such as cans, to offer unique and surprising experiences to consumers. ### Industries Being Reshaped - **Food Packaging:** Disruptive innovation opportunity: Rethink traditional food packaging methods to cater to evolving consumer preferences for convenience, sustainability, and extended shelf life. - **Canned Food Manufacturing:** Disruptive innovation opportunity: Introduce innovative canning techniques and equipment for producing a wide range of canned food items, pushing the boundaries of what is considered 'canned food.' - **Fast Food Industry:** Disruptive innovation opportunity: Explore new formats of fast food delivery and consumption, such as canned offerings, to cater to changing consumer habits and preferences. ## Related on Trend Hunter - [Street Food-Inspired Burger Balls](https://www.trendhunter.com/trends/burger-balls.md) - [Canned Cooking Sauces](https://www.trendhunter.com/trends/canned-cooking-sauces.md) - [Diner-Style Dog Meals](https://www.trendhunter.com/trends/diner-cans.md) - [Canned Carbonara Pastas](https://www.trendhunter.com/trends/heinz-spaghetti-carbonara.md) - [Easy-Open Tuna Cans](https://www.trendhunter.com/trends/tuna-can-packaging.md) - [Conveniently Canned Snack Products](https://www.trendhunter.com/trends/chillo-foods-snack-products.md) - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md) - [Snackable Tuna Tins](https://www.trendhunter.com/trends/bumble-bee-snackers.md) - [Canned Vegan Meats](https://www.trendhunter.com/trends/canned-vegan-meats.md)