# Fast Food Couture Collections These Design Students Created Clothing from McDonald's Packaging By Mary Van Puymbroeck | Published 2017-07-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fastfood-couture References: [cosmopolitan](http://www.cosmopolitan.com/style-beauty/fashion/a10354720/mcdonalds-couture-fashion-show/) & [wwd](http://wwd.com/eye/lifestyle/mcdonalds-couture-show-miami-swim-week-10950353/) This fast food couture collection was created entirely out of McDonald's packaging by students of [Miami International University of Art and Design](https://www.trendhunter.com/trends/mycoworks-reishi). On Thursday, the students presented their collection of fast food couture at 'Miami Swim Week.' The show included 20 looks, each made of packaging donated by a [South Florida McDonald's](https://www.trendhunter.com/trends/yonhap) franchise. The fashion show was the result of a competition in which the students had the chance to win a $5,000 scholarship. The winner of the competition made a look featuring box flowers and 7,000 butterflies out of 1,100 sandwich wrappers. Earlier this week, McDonald's released a collection of clothing celebrating its launch with UberEats. Named the '[McDelivery](https://www.trendhunter.com/trends/mcdonalds-france-1) Collection,' the line will be available for purchase in select cities by UberEats customers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-fashion:** Fast food packaging clothing collection presents an opportunity to explore eco-friendly fashion trends through upcycling. - **Fast-food Merchandise:** The highly successful McDonald's clothing collection presents an opportunity for fast-food chains to explore new merchandise avenues. - **Youth Culture Marketing:** Fast Food Couture Collections present a unique opportunity for brands to explore youth-driven marketing strategies and collaborations. ### Sectors Adopting This - **Fashion:** The couture clothing collection created from fast food packaging presents an opportunity to explore upcycling and sustainability clothing in the fashion industry. - **Fast-food Chains:** The success of clothing collections and collaborations such as this one could inspire other fast-food chains to explore new merchandise avenues. - **Youth Marketing Consulting:** Marketers can explore youth-driven marketing strategies in youth culture, fueled by successfully executed collaborations such as the Fast Food Couture Collection. ## Related on Trend Hunter - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md)