# Self-Explanatory Fast-Food Campaigns These McDonald's Billboards are the Epitome of Minimalism By Kalin Ned | Published 2020-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fastfood-campaign References: [creativeboom](https://www.creativeboom.com/inspiration/leo-burnett-teams-up-with-renowned-typographer-david-schwen-mcdonalds/) & [leoburnett](https://www.leoburnett.co.uk/) A new fast-food campaign for [McDonald's](https://www.trendhunter.com/trends/new-mcdonalds-campaign) adorns the streets of London. The marketing initiative is headed by local creative agency Leo Burnett, who collaborated with typographer David Scwen. This fast-food campaign is worth noting as it embraces extreme minimalism, so much so that the billboards don't even mention McDonald's name nor its logo. In the past, the [QSR](https://www.trendhunter.com/trends/real-size-campaign) has been known to embrace a simple and design-forward approach to its campaigns. This one, however, is particularly striking as it builds on our mind's ability to recall and respond to brand awareness. After all, all that the fast-food campaign betrays is the ingredients of some of McDonald's most notable breakfast sandwiches, coupled with an on-brand color palette and typography. Image Credit: McDonald's / Leo Burnett ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Branding:** The trend towards extreme minimalism in branding opens up opportunities for companies to create memorable and impactful campaigns that rely on consumer recognition and recall. - **Design-forward Advertising:** The growing focus on design-forward advertising allows businesses to create visually striking campaigns that capture attention and stand out from the clutter. - **Implicit Branding:** The shift towards implicit branding strategies gives companies the opportunity to rely on consumers' subconscious recognition and association with their products or services. ### Sectors Adopting This - **Advertising and Marketing:** The advertising and marketing industry can leverage the trend of minimalist branding and design-forward advertising to create captivating and memorable campaigns for clients. - **Fast Food:** The fast food industry can explore implicit branding techniques to create intrigue and curiosity among consumers, relying on their familiarity with certain ingredients or flavor profiles. - **Graphic Design:** The graphic design industry can embrace the trend towards minimalist branding and design-forward advertising to push the boundaries of visual communication and create impactful designs. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md)