# Speedy Christmas Carollers BMW Creates the Fastest Christmas Song in Their New M135i Model By Elise Ying-Hei Ho | Published 2012-12-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fastest-christmas-song References: [designtaxi](http://designtaxi.com/news/354836/BMW-Creates-The-Fastest-Christmas-Song-In-The-World/) & [fastestchristmassong.ch](http://fastestchristmassong.ch/) In an attempt to get into the holiday spirit, [BMW](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive) asked four members of the Zurich Acapella Group to join in on a test drive in the new M135i, producing one of the fastest Christmas songs yet. The video opens with a strategically slow but slightly eerie version of an instrumental version of Jingle Bells, the scene quickly shifts into the [new BMW vehicle](https://www.trendhunter.com/trends/bmw-concept-speedtop) soaring through the tracks with the singers inside. As the Zurich Acapella Group try to maintain composure as the driver drifts through the lanes, the fastest Christmas song becomes a little disjointed in a miraculous way. The speed of the car is quite impressive but horrific so being able to even produce a tune in the 320-horsepower vehicle is a feat and achievement in itself. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Fast and Furious Marketing:** Creating unique marketing campaigns that emphasize speed and excitement, such as BMW's Christmas carolling video. - **Unusual Collaborations:** Partnering with unexpected industries, such as a car manufacturer teaming up with an acapella group. - **Music-infused Viral Advertisements:** Using music and viral videos to promote a product, like BMW's Christmas-themed campaign featuring an acapella group and a high-speed car. ### Where This Applies - **Automotive Industry:** Opportunities for car manufacturers to create unique marketing campaigns that highlight the performance and design of their vehicles. - **Music Industry:** Opportunities for musicians and vocal groups to collaborate with brands to create entertaining and attention-grabbing campaigns. - **Marketing Industry:** Opportunities for marketers to use creative and unconventional methods to promote products, such as using music and viral videos as seen in BMW's Christmas-themed campaign. ## Related on Trend Hunter - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md) - [Ultra-Sporty Luxury Sedan EVs](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Monstrously Powerful Hybrid SUVs](https://www.trendhunter.com/trends/powerful-hybrid-suv.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [453-HP Sports Cars](https://www.trendhunter.com/trends/m2.md) - [Theatre-Equipped Electric Sedans](https://www.trendhunter.com/trends/i7-xdrive60.md) - [Record-Breaking Electric Auto Drifts](https://www.trendhunter.com/trends/gac-group.md) - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md)