# Experimental Virtual Sneaker Activations Fendi Celebrates Its 'Faster' Sneaker in the Metaverse By Niko Pajkovic | Published 2022-09-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/faster References: [crfashionbook](https://crfashionbook.com/fendi-dives-into-the-metaverse-with-new-interactive-experiences/?utm_source=feedly&utm_medium=rss&utm_campaign=fendi-dives-into-the-metaverse-with-new-interactive-experiences) & [fendi](http://fendi.com) Italian luxury fashion label [Fendi](https://www.trendhunter.com/trends/fendi-and-mad-architects) has announced that it will, for the second time, be entering the metaverse. Last January, the brand launched a new virtual fashion show and crypto wallet accessory line. As a follow-up, Fendi will debut two interactive metaverse experiences, both of which aim to celebrate the release of its virtual 'Faster' sneaker. The new interactive experiences were created in partnership with Meta, formerly [Facebook](https://www.trendhunter.com/trends/surfast-video-downloader), and utilize Meta's Spark AR technology. Both experiences will serve to invite users to enter a Fendi-themed metaverse where they can participate in unique adventures. The first experience, called Faster by Fendi, is a unique AR filter that can be used on [Instagram](https://www.trendhunter.com/trends/pepa-paris) and Facebook. Meanwhile, the second experienced, dubbed Masterpiece by Fendi, allows users to carve a virtual block of stone into the shape of a Faster sneaker. Image Credit: Fendi ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Metaverse Brand Activations:** Brands can use the metaverse to create immersive experiences that go beyond traditional marketing methods and engage with customers in a whole new way. - **Virtual Product Launches:** Launching products virtually allows brands to reach a wider audience and create buzz around their products without the limitations of physical events. - **AR Filters and Experiences:** Incorporating AR technology into marketing campaigns can create interactive and memorable experiences for users, leaving a lasting impression of the brand. ### Who This Affects Most - **Fashion Retail:** Fashion brands can use virtual experiences to showcase their products in an engaging and innovative way, increasing brand awareness and driving sales. - **Social Media Marketing:** Social media platforms can leverage AR technology to provide unique and engaging content for their users, creating new advertising and partnership opportunities. - **Luxury Goods:** For luxury brands, using the metaverse to create immersive experiences can enhance their exclusivity and desirability, leading to increased brand value and customer loyalty. ## Related on Trend Hunter - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Metaverse Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-2.md) - [Metaverse Retail Games](https://www.trendhunter.com/trends/the-sneakerheadz-society.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Luxe Organically Shaped Shoes](https://www.trendhunter.com/trends/mad-architects-and-fendi.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md) - [3D Metaverse Sneakers](https://www.trendhunter.com/trends/ebit.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md)